Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 84

Corporate Airlines How To Crisis 84

The Proactive Report

NOVEMBER 1, 2022

If the communication coming from the company is misconstrued or misunderstood, you could end up in a world of hurt. There are many instances of corporations falling short with their communications. Create a crisis communication strategy to follow, if one of these issues arises.

Communications 130

Communications Social Media Employee Crisis 130

Melissa Agnes

AUGUST 8, 2014

Making The Case for Excluding Jargon From Crisis Communication. Teaching Crisis Communication: Embracing the Research to Practice Model. This week’s episode of The Crisis Intelligence Podcast. I’m always talking about real-time updates for crisis communication and what that means.

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Newsfile

OCTOBER 24, 2023

This means that avoiding PR communication mistakes is probably high on your list of priorities. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

Solo PR Pro

JANUARY 10, 2017

Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos.

Video 40

Video Strategy SMB Marketing 40

Stuart Bruce

JULY 15, 2014

He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few. Globally, CCOs expected mobile (73 per cent) and video production (69 per cent) to also increase the most in importance.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Melissa Agnes

JULY 19, 2016

Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Watching an un-edited, live-streamed video gives the perception – whether real or not – that the video is pure and tells the whole story.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

JANUARY 13, 2021

If you have run some specific programs over the last few years, say a change management or executive communication program, or even taking your crisis communications program for 2020 into consideration, you may gather more specific measurement data about those to include in your audit, as they will help inform similar programs in the future.

Internal 189

Internal International Data Communications 189

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. To read more about employee communications, check out our March issue of Strategies & Tactics.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

OCTOBER 13, 2020

Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade. The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively.

Report 144

Report Communications Government Crisis 144

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Newhouse School of Public Communications, Jamie Ward, Ph.D. , This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Crisis interrupted. Visual communications.

Communications 128

Communications Crisis Internal International 128

Stuart Bruce

OCTOBER 3, 2015

It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression. The photo is actually three years old and is a fight between a far-right German political party and Muslim groups.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? There is nothing more sacred to us than our customers ’ trust,” concludes Doyle in Domino’s candid video. “We CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL.

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. From a crisis management point of view, 2017 had it all! We’ve all got smartphones with sophisticated video cameras. We’ve read the tweets, replayed the video several times and heard victims’ stories long before we read about the same issue on a news site or see it on a TV broadcast.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.

Crisis 172

Crisis Crisis Management Handbook Viral 172

PRSay

OCTOBER 22, 2021

John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I

Crisis 78

Crisis Airlines Travel Internal 78

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

OCTOBER 20, 2015

It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. A better approach for Amazon was to move on and prove the critics wrong – go make a Best Job in the World video instead.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

JUNE 3, 2020

Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. It’s more important to find a tempo or a rhythm to your communication. Schedule regular communications to respond to questions.

Crisis 78

Crisis Financial Banking Crisis Management 78

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. 11 Steps to Effectively Managing a PR Crisis. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Cision

DECEMBER 14, 2015

If you want to know about Facebook (corporate), odds are you can find it in one single repository: Facebook’s newsroom. If you need photos or video about the company, you can find it on the media gallery page. Have additional resources available (and conspicuous). And all of these are accessible through the newsroom.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

5W PR

APRIL 14, 2020

Their kids are being homeschooled and their pets are photobombing video chats just like the rest of us. Think of it as using a weather balloon to gather intel that will allow you to tweak timing and messaging for better results. Flexibility. Reporters and journalists are working from home too.

Company 88

Company Crisis Report Interviews 88

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. Lesson #3 – Apologize – No Really, Sincerely Apologize. That would have cost him a couple hundred bucks and about a day’s worth of embarrassment.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. There are real leaders in our profession who are not only transforming their organisations, but are transforming the communities around them. What was the moment you realised you were a leader?

Leadership 111

Leadership Publicity Government Journalism 111

5W PR

AUGUST 27, 2018

Nintendo absolutely dominated the late 80s and 90s video game market. Coming out of nowhere, the Sony PlayStation transformed home video gaming. In nearly every case where a brand on consumer life support came back to prominence, the resurrection involved a successful public relations campaign. Enter Sony.

Company 87

Company Airlines Print Government 87

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. It’s an issue that is quickly rising up the corporate agenda. This is the conclusion of The PRCA 2019 Digital Report.

Government 103

Government Education Print Ethics 103