Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 83

Corporate Airlines How To Crisis 83

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Newsfile

OCTOBER 24, 2023

This means that avoiding PR communication mistakes is probably high on your list of priorities. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits.

Communications 52

Communications How To Corporate Training 52

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. He retired as vice president, communications, Johnson & Johnson Group of Consumer Companies.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

Stephen Waddington

OCTOBER 13, 2020

Characterising impact of COVID-19 on professional communications COVID-19 has accelerated many of the changes already underway in media, public engagement and organisational communication such as the role of communications as a strategic management function and a more human approach to communications by CEOs and management teams.

Report 144

Report Communications Government Crisis 144

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. There are several resources on crisis planning, including books, PRSA courses and webinars. Pick one, study it as a team and then follow the steps to writing a plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Melissa Agnes

AUGUST 15, 2016

The extremely smart Nick Morgan of Public Words recently published an article that reveals the results of a study on stress. The study shows that “stress – and the emotions of frustration, anxiety and fear that go with it – are contagious.” Image credit: Photographee.eu / shutterstock.com.

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Crisis Crisis Management How To Leadership 100

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Simple, but essential questions to help prevent the need for crisis communications. Real corporate social responsibility is behaving in a social responsible way. Are we practising what we preach?

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Case Study Crisis Communications Corporate Leadership 99

Stephen Waddington

JUNE 13, 2018

I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Crimson Tide (1995) — Crisis Planning. How is a submarine thriller a study in PR? Buena Vista Pictures (1995).

Tools 170

Tools Government Crisis Public Affairs 170

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

MARCH 1, 2016

According to Time , the case was never solved, but the company became legendary for its humanity in response: Without a suspect to revile, public outrage could have fallen squarely on Tylenol — the nation’s leading painkiller, with a market share greater than the next four top painkillers combined — and its parent corporation, Johnson & Johnson.

Crisis 60

Crisis Company Case Study Crisis Management 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Having adopted both her son and daughter, Susan felt compelled to use her communication skills for good as an advocate for child welfare. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

Melissa Agnes

AUGUST 29, 2016

The question was: “Is there a secret formula for ensuring our crisis team remains calm in a fast-paced, high profile crisis?” Not to mention that, as a study recently confirmed, stress is contagious , which makes it even more important to effectively manage in a crisis. ” Good question.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. MacManus, & D.

Reputation 52

Reputation Social Media Internal International 52

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Broom, David M. Dozier, Larissa A. Toth, among others.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 13, 2021

A crisis can be anything that disrupts the normal flow of your business. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Recovery crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

They are two of the biggest crisis types that are bound to impact your company negatively. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. This means companies can lose as much as 80 per cent of their brand equity if they don’t properly and quickly respond to a crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Fifty years later, the pressure on corporations to take a stand on politically charged issues is growing.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This can include investors or customers. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Internal communications. Crisis communications. Lack of clear communication. No case studies or references. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. Pro tip: Media kits are not just for promotion; they are also prepared for crisis communications.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Great leaders make clear and transparent communication a top priority.

Writing 198

Writing Communications Marketing B2B 198

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns. Prepare in advance for crisis.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 26, 2017

82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Corporate Reputation ). B2B Lead Generation ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Prakkypedia

FEBRUARY 14, 2016

There are pros and cons to each approach and this is a topic often discussed during university PR studies to help students ponder their future direction. Organisations often hire a PR consultant because there are some corporate communications skills lacking in-house. A speciality. Reasons for hiring an in-house PR manager.

Internal 60

Internal International Crisis Communications Employee 60

Cision

JULY 5, 2016

If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team. Ideally, completing an internship with a company that can introduce you to numerous facets of marketing would be a great introduction.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Landis PR

MAY 15, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng – Novitas Communications. Photo courtesy of Pixabay After the past few months of corporate missteps , it would be simple to advise companies to just keep their heads down and not engage in potentially controversial issues.

Company 52

Company Employee Leadership Policies 52

Melissa Agnes

MARCH 28, 2016

And while they were perfectly prepared and honored for the challenge, this oversight forced them to manage what could have been (had they been any less prepared than they thankfully were) a very intense crisis with potentially dire consequences. Side note: This case study is a fascinating story.

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Crisis Management Crisis Viral Community 100