Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Content Marketing World. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo. Nominate your customers using this form.

Case Study 161

Case Study Training Writing Storytelling 161

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. He presented a recent study Forrester published that had a shocking conclusion. Owned Media Requires Great Storytelling. Touch, video and storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

OCTOBER 4, 2017

Content intelligence company, Chartbeat analyzed deep-user behavior across two billion website visits and discovered that 55 percent of internet users spend fewer than 15 seconds actively on a page. To make an impact, content needs to shine. The Media Relies on Visual Storytelling. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

NOVEMBER 30, 2016

Why Storytelling is So Effective. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. With storytelling, you can achieve: 1. Who’s doing it right?

Storytelling 40

Storytelling Brand Branding Advertising 40

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers.

B2B 88

B2B Journalism Case Study Storytelling 88

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing).

Survey 94

Survey Industry Leadership Study 94

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms.

Case Study 97

Case Study Storytelling Study Social Media 97

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Beyond PR

MARCH 18, 2016

will help audiences immediately identify your brand every time they encounter your content. Take the time to plan content that is authentic and memorable. Do it now: Statistics show that the most effective content marketers document their strategy. Keep this in mind the next time you’re creating content.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. There is no doubt that we’re seeing a change in how the public responds to brand content.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Shareably storytelling/sharing. Experts and practitioners from big and small companies, education, non-profits, etc., Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. You need PR, content marketing and social media all working on the same play.

Infographics 68

Infographics Data Case Study Content Marketing 68

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

According to a study by the Pew Research Center, of people getting news on desktop or mobile, more prefer mobile (56% to 42% who prefer desktop). For PR people, the challenge is to create high-quality content that’s compulsively shareable, but that doesn’t fall back on clickbait or worse. Content will be automated.

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

New additions to the new rules of marketing and PR. Future trends in marketing and PR. How real-time marketing and PR works. Storytelling success stories. The one marketing lesson you need to learn from the Grateful Dead [hint: it’s free]. What We Talked About on Growing Social New. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. What does that mean for your content marketing efforts? Think serial storytelling.

Video 120

Video YouTube Mobile Advertising 120

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018.

Marketing 78

Marketing Employee Trends Study 78

Communications Conversations

AUGUST 18, 2015

My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), Why the corporate blog isn’t content marketing’s home base anymore. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. My topic: Digital trends reshaping the PR industry.

Trends 60

Trends Storytelling Instagram Content Marketing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

They study the media. It’s not just about having a voracious appetite for all types of content, although that’s solid advice for anyone starting out in PR. This speaks to curiosity, but it also comprises the pace of digital change, SEO, content marketing and other areas that bleed into PR.

SEO 159

SEO Analysis Storytelling Training 159

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. A recent Ohio State study found that product descriptions full of jargon actively turn people off, prompting them to argue against its benefits. The storytelling solution. So what should we do instead?

Marketing 64

Marketing Storytelling Travel Corporate 64

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Video case study. How does video impact this relationship?

Video 95

Video How To Education YouTube 95

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. It’s nothing short of the “cinemazation” of PR and marketing. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Marketwired

FEBRUARY 26, 2016

As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them. Basically, content marketing really needs influencer marketing to succeed.”.

Trends 105

Trends How To SEO Google 105

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120