Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. So, which emotions do you need to target to make your content more shareable? These tools allow you to keep track of sentiment indicating mentions on various social media channels.
Contently - Strategy
OCTOBER 18, 2022
Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.
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Sword and the Script
OCTOBER 20, 2020
If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. All considerate inquires will be reviewed carefully.
Contently - Strategy
APRIL 6, 2023
percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8
PRSay
APRIL 19, 2016
Here are some of my “go to” linked tactics that almost always get pulled out of the Wax Marketing IMC toolkit, particularly when a campaign is in trouble. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio.
Shift Communications
FEBRUARY 20, 2019
Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.
PR 20/20
JANUARY 3, 2019
We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. Best of luck in 2019! ??.
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