Prohibition

AUGUST 25, 2023

Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Source: Content Marketing is the New Conference ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. David Berkowitz , Founder, Serial Marketers . Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary.

Trends 157

Trends Privacy Data Reputation 157

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. Storytelling is our game . Today, storytelling is a buzzword. via GIPHY. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 87

Video Publicity Marketing Analytics 87

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations. In the least.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 167

Marketing Employee Content Marketing Training 167

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

SEPTEMBER 6, 2016

See these related interviews: The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

JUNE 24, 2018

Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Also see PR and Storytelling; Off Script No. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. SocialZoomFactor is a podcast created for business and marketing leaders. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Flatiron Communications

MAY 2, 2017

Many simply didn’t exist five years ago, while others have evolved since the days of barely searchable media databases whose thin content ultimately gave PR pros their reputation as spam artists. This is less true today when many tools in the “earned media” space have become indispensable for my client work.

Tools 45

Tools Twitter Report Pitching 45