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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

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Go From Invisible to Expert with a WIRED Content Marketing Framework

wiredPRworks

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. PR Influence = Personality + Reputation.

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

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State of The PR Industry: A Look Back at 2021

Onclusive

Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221
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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Therefore, the content should address their specific concerns and needs. Sharing accurate and credible information will establish trust with the audience and enhance the organization’s reputation.

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Mastering Brand Narrative Control

Presspage

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Content marketing. Handpicked Related Content. Product launch.