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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR drives SEO. What is more valuable than a brand (or personal) reputation? PR generates influence.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR drives SEO. What is more valuable than a brand (or personal) reputation?

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Podcast Guesting – Why it Should be Part of Your Content Marketing Mix and How to Setup Your Pitch

Buzzstream

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. All goes to show that the conversation doesn’t stop once the interview is over with.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? While videos remain the king of content, your PR strategies should go hand-in-hand to boost your campaign’s visibility.

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about reputation.

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Positioning Your Company for Investors

5W PR

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility.

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How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

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