Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. The study suggests announcements about financial transactions like funding or acquisitions didn’t convert.

Study 141

Study Media Relations Media Measurement 141

Critical Mention

OCTOBER 29, 2018

Many of the most famous athletes of all-time have been reluctant to get involved in social causes for fear of alienating fans and suffering financially. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Publicly expressing his opinions.

Sports 117

Sports Film Television Transportation 117

Flatiron Communications

JANUARY 30, 2023

Title: “The High Cost of Going Green: The Financial Burden of Electric Vehicles” Synopsis: Electric vehicles (EVs) have been touted as the solution to reducing carbon emissions and fighting climate change. Another reason for the high cost of EVs is the lack of competition in the market.

Financial 36

Financial Government Community Energy 36

Communications Conversations

JULY 15, 2015

But, for every Red Bull, there’s a Verizon (you remember Verizon’s failed attempt at brand journalism, right?). For every Microsoft Stories (which is actually pretty good), there’s a Van Winkle’s (Casper’s new entry into brand journalism–10 articles a day about sleep? Fantastic editorial content.

Brand 60

Brand Branding Industry Journalism 60

Flack's Revenge

MARCH 12, 2015

I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Financial services firms worship them. Houston, we Have a Problem.

B2B 120

B2B Trade Shows Enterprise Banking 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What role does social media play in your job?

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. The vast majority of media relations hinges on relevancy.

Survey 170

Survey Media Relations Pitching Media 170

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 192

Marketing Content Marketing Data Social Media 192

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

Cision

JUNE 2, 2016

I am anxious to bring my PR experience in financial services, insurance and associations to the agency and expand into new areas as well. How has your background in journalism helped you in public relations? What do see as the biggest PR challenges brands face today? How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Flatiron Communications

MAY 20, 2015

In fact, how much change have we seen over the last five years across every business operation — from marketing to sales to CRM to IT? Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. Q14) In journalism, what does TLDR stand for? A10) Buzzfeed.

Journalism 28

Journalism Radio Report Advertising 28

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Promotion-Minded – Nearly every journalist I know bristles at the notion that he or she is serving as a cog in a marketing campaign. Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Sword and the Script

AUGUST 13, 2019

Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing. ” Adfed2 has its 32 Under 32. Figures, too.

Agency 60

Agency Groups Public Affairs B2B 60

Burrelles Fresh Ideas

APRIL 2, 2024

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 19, 2017

If you’re into the startup tech or marketing scene in the Atlanta area, chances are you have bumped into Kevin. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? It appears as if he’s never looked back. Why culture?

Marketing 66

Marketing Local Pitching Blogging 66

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. It’s not just accusations of bias.

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. My degree and early work was in broadcast journalism. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60