Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

PR 20/20

JUNE 30, 2022

Organizing your content around a pillar page with supporting topic clusters makes it easier for search engines to quickly scan your website—after all, they rely on web pages that display a level of expertise to be able to find the best answers to users’ questions. running shoes) and then continue to dig deeper into topic clusters (e.g.

Engineering 80

Engineering SEO Instagram Writing 80

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. If you enjoyed this post, you might also like: Survey Finds Tough Grades on B2B Content Marketing.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 23, 2017

As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web. 4) Content ideation and generation.

SEO 64

SEO Tools Engineering Web 64

Bad Pitch Blog

APRIL 15, 2014

Spin Sucks Basics As you can imagine, social media, content marketing and search are all topics of discussion in Spin Sucks. And it’s written in a way that you can read it in the old-school, linear fashion or get all millennial up in here and jump around based on your interest or needs.

Report 51

Report Fashion Trends Social Media 51

Prohibition

JULY 5, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to… Tags: social, time, client, content, traditional, leeds, prohibition, video Football Flick - Video Seeding Campaign 30 Over the last couple of years we have been working closely with a number of the best marketing agencies in the country to help them seed their viral campaigns (..)

Video 48

Video Creativity Viral Fashion 48

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Additionally, tech PR companies can help manage influencer campaigns, develop partnerships, and create contests to engage with customers.

Strategy 62

Strategy Brand Branding Technology 62

ZudePR

JANUARY 21, 2016

You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. Not just websites either; wider web marketing as well.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks.

Interviews 28

Interviews SEO Banking Radio 28

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As in the early days of the web, video measurement still lags behind other content marketing measurement. The Old Way.

Video 117

Video Measurement Communications How To 117

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. It can read web pages, which saves you some time.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. In addition, you should also tag your URLs with UTM codes to see what your web analytics has to say – the difference between engagements and CTRs. 1) Use paid social to support media pitching. On Twitter.

B2B 77

B2B Facebook Advertising Advertising 77

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

Marketwired

APRIL 6, 2016

If you’re looking just to blog or put out long-form content you plan to share on Twitter, Curator is not for you. Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) Log into your Twitter account using the web interface. and hyper-focus them through a curator’s lens.

How To 100

How To Sports Twitter Film 100

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 19) Movie franchise approach to content marketing outpaces the newsroom model. More content marketers will get frequency right.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60