Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. The short answer: no SEO benefit yet.

SEO 60

SEO Facebook Employee Web 60

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. Focus on SEO. An easy way to do this? Ramp up the visuals.

SEO 147

SEO Content Marketing Video Strategy 147

Contently - Strategy

AUGUST 19, 2020

Many advocates have developed sizable followings on social media. Accessing this new audience (through things like product reviews and sponsored posts) can be highly effective and much more cost effective than trying to target new customers through other marketing channels. Reaching a new community.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Makes sense, right?

Social Media 100

Social Media How To SEO Media 100

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Social media breakup. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is content that an organization or brand pays to place and promote. But what are its drawbacks?

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Earned Media Quite simply, earned media refers to media exposure you’ve earned through word-of-mouth. Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result.

Media 100

Media Pinterest LinkedIn Case Study 100

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

AUGUST 22, 2019

Video content does just that by drawing people in and locking their attention for a brief period of time. Social Media Friendly. It’s no surprise that social media is a powerhouse in relation to getting a lot of eyes on your content. Enhances SEO. Until next time! Critical Mention. SCHEDULE A DEMO.

Video 95

Video SEO Engineering Radio 95

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The link between blog content and SEO is well established.

SEO 113

SEO Community Blogging LinkedIn 113

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. Social media has advanced so much over the years that it may seem as if press releases are the dinosaurs of all communications strategies. Additionally, press releases can give your SEO efforts a huge boost. Leverage Social Media.

Company 98

Company Communications Case Study Engineering 98

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JULY 20, 2021

While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Build awareness and extend reach. Conversion points. Paid advertising.

B2B 174

B2B Company Marketing SEO 174

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Norton's Notes

JANUARY 25, 2018

Over the last few years, other channels such as Facebook and Twitter have been fighting to stay relevant with the introduction of video elements. I have mentioned Mark Zuckerberg and his mission to keep Facebook relevant before, in this post for example and I believe it’s even more obvious when it comes to video.

Video 38

Video Social Media Media Google 38

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

MARCH 27, 2019

Social Media. While email is the most effective marketing tool in any industry or niche, social media is the most effective way to identify a broader audience and bring its members to your list. Before investing too much in paid ads, understand the right audience via straight content delivery and engagement.

Strategy 61

Strategy Marketing SEO Social Media 61

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Critical Mention

SEPTEMBER 24, 2019

Audience identification is a must for successful marketing. Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. Produce Content Marketing. Another powerful marketing tool is content creation.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” In particular, the SEO options and storytelling features captured my attention.

Tourism 122

Tourism SEO Storytelling Social Media 122

PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142

Trends Industry Wikipedia How To 142

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 78

Social Media Strategy Media Reputation 78