Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since I started applying reciprocity in marketing a year ago, it has helped us grow our organic traffic for Survey Anyplace by over 100%.

Content Marketing 134

Content Marketing Marketing How To Resources 134

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Google Webmaster Tools + Bing Webmaster Tools.

SEO 211

SEO Tools Engineering Google 211

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. He then injected this gossip into Facebook and drew visceral reactions from people like my friend – which the algorithm rewarded with more exposure. You can and should run content marketing like a publisher.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! What if what we know in marketing is holding us back? But where are those questions?

Tools 136

Tools Publicity Measurement SEO 136

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 177

B2B Company Marketing SEO 177

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Prohibition

SEPTEMBER 15, 2021

With e-commerce even more prevalent than ever, and reels venturing across to Facebook, here are the latest updates in the world of social media. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. Facebook brings Reels to the main app.

Social Media 62

Social Media Trends Marketing Media 62

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

JUNE 29, 2021

On Facebook , post between 1 and 2 times a day. By my count, this would mean, Hootsuite is recommending you post to your Insta page 12-28 times per month; to your Facebook page 30-60 times per month; to Twitter 30-150 times per month; and to LinkedIn a whopping 30-150 times per month. On Twitter , post between 1 and 5 Tweets a day.

Social Media 211

Social Media Media Survey LinkedIn 211

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love?

Content Marketing 40

Content Marketing Community Marketing Mobile 40

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. But first….

Facebook 63

Facebook Video How To Retail 63

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Develop a content strategy with an editorial calendar. Pick the right tools and platforms based on your research.

Social Media 279

Social Media Strategy Pinterest Media 279

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Utilize Social Analytics Tools. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics.

Social Media 75

Social Media Marketing Media Instagram 75

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Bad Pitch Blog

APRIL 19, 2012

Assigning sharing tools to newsroom content is helping brands tap into the potent combination of search and social to get their messages to consumers - in some cases without traditional earned news media. What we once called custom publishing is now called content marketing.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. 10 Marketing Technologies We Can’t Live Without. Beautiful.AI See for yourself.

Technology 65

Technology Marketing Tools Google 65

5W PR

APRIL 21, 2023

User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Why is User-Generated Content Important? User-generated content is valuable for many reasons. The post What is User Generated Content?

Consumer 88

Consumer Video Social Media Community 88

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Burrelles Fresh Ideas

MAY 14, 2024

In other words, the more accessible your content is, the more people will engage with it. Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. In short, alt text describes your visual content. In addition, accessibility can be required by law.

Social Media 93

Social Media Media Video SEO 93