Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed.

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Facebook Video Brand Branding 116

Prohibition

MARCH 26, 2024

Instagram has opened this up to eight new markets including the UK! Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

Brand24

FEBRUARY 12, 2021

Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

Tools 218

Tools Blogging How To Facebook 218

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Onward with this month’s PR tech sum.

Analysis 151

Analysis Tools Software SMB 151

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Cision

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first….

Video 197

Video Facebook Retail How To 197

Cision

NOVEMBER 18, 2015

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools. Share links you post on Facebook to Twitter.

Social Media 120

Social Media Tools Marketing Media 120

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. This tool will work similarly to Meta’s Conversions API where it will help advertisers track data without the need for cookie tracking.

Advertising 62

Advertising Advertising Social Media Tools 62

Cision

AUGUST 29, 2016

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether you are doing communications, content, social care or advertising, there are newly introduced tools that you need to know about. Here is the latest and greatest from Facebook: 1.

Facebook 218

Facebook Brand Branding Mobile 218

Prowly

SEPTEMBER 26, 2019

Only on Facebook, you can find roughly two-thirds of U.S. Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine. adults (68%).

Tools 186

Tools How To Facebook Social Media 186

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. In preparation for this year’s holiday season, Facebook is introducing some enhancements to its business pages.

Facebook 60

Facebook Tools Advertising Advertising 60

Prohibition

JANUARY 19, 2024

Facebook Groups AI Waitlists for ‘Meta AI in your group’ have begun to pop-up, a soon to be artificial intelligence that will help answer questions in Facebook Groups. What has worked historically across social media marketing will not work here! Get in contact today to find out how we could help you.

Groups 62

Groups Instagram Social Media Trends 62

NewsWhip

APRIL 27, 2023

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video. LinkedIn engagement soars.

Instagram 118

Instagram Video Twitter Facebook 118

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. The company has done a couple of things historically that allow it to stand out in the market.

Software 159

Software Tools Print Technology 159

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

Prohibition

AUGUST 19, 2022

billion daily users and over 36% of the world’s population with an active account, Facebook is the most used online social network worldwide. With that in mind, how can your business or brand possibly not consider Facebook advertising? How do Facebook ads run? The targeting options are incredibly extensive.

Advertising 62

Advertising Advertising Facebook Video 62

Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Facebook splits its news feed . It will be interesting to see the reception for this, and the impact on Facebook ads and recommended content.

Instagram 118

Instagram Social Media Video Facebook 118

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. There are a variety of tools available. Built for 1. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167

Facebook Real Estate Analytics Report 167

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Stephen Waddington

SEPTEMBER 26, 2018

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. Media databases are expensive.

Tools 117

Tools How To Google Analytics 117

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Change the tone.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 This is a fairly crowded market already with startups, incumbents and reincarnations – and Truescope isn’t bringing anything new, per se. The company’s core thesis is that many of the products on the market today are result of being “cobbled together.”

Tools 161

Tools Media Software Analysis 161

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. So sit back, relax and let’s find you some more time and tools to help your organization achieve its mission and make the world a better place (without you losing your mind or having a nervous breakdown as a result). Project Management.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Cision

MAY 26, 2015

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users. An example might be a unique Facebook landing page.

Facebook 120

Facebook Analytics Measurement Google 120