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5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

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From Bland to Brand: 5 Best Content Marketing Case Studies in Financial Services

Contently - Strategy

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

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The bedtime test of content marketing and PR

Shift Communications

If you need an acid test for compelling content, show it to a literate child at bedtime. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Other great examples of this? Vice President, Marketing Technology. Christopher S.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Regarding this topic, a senior content marketer has shared her perspective. Use clear headings, bullet points, and short paragraphs to break up the text. Let’s listen to her insights.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

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8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Amplify the content.