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3 tips for using data to improve content marketing

Agility PR Solutions

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

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5 powerful ways AI can boost your content marketing strategy

Agility PR Solutions

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

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3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG. Paul Arnhold.

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The Power of Artificial Intelligence in Content Marketing

NewsWhip

For any marketing professional, accurate and contextual media monitoring is essential for evaluating and forecasting the success of any promotional campaign. Artificial Intelligence (AI) is transforming the way marketers collect, understand, and even improve customer interactions, particularly when it comes to content marketing strategy.

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Why Now Is the Time for Content Marketing

PRSay

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Revisit your content strategy.

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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest.

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3 Data-Driven Content Strategy Solutions for the Next Era of Content Marketing

Contently - Strategy

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. What brands get wrong about data-driven content. That promise was flawed.