Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Measure Performance. How are editorial calendars used?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? Q: How has content marketing changed in recent years?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

AUGUST 29, 2015

Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Social Media Engagement. If you use other channels to promote your podcast episodes, remember to tap your brand’s social media listening tools for resulting data. Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. Measure, measure, measure.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

JUNE 29, 2020

.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages through traditional media to customers. As many states contemplate reopening, smaller businesses have an opportunity to be creative.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening? Experiment to Innovate.

Social Media 120

Social Media Real Estate Media How To 120

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media. So What’s the Right Information?

Analytics 120

Analytics Social Media Web Media 120

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 137

Storytelling Video Strategy Analytics 137

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. But media expectations and budget reality are no joke. What media placements will truly move the needle?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Onclusive

MARCH 19, 2019

As a team, we enable PR, Communications, and Content Marketing professionals to drive better brand and business outcomes with insights across owned, earned, sponsored, and amplified media including: Key Message Tracking. The Customer Success team is Onclusive’s strategic asset to empower our Customers. Power of Voice.

Measurement 150

Measurement Engineering Data Content Marketing 150

PRSay

MAY 29, 2019

People want to believe the marketing they see is authentic, while also relating to the influencers and platforms doing the amplifying. Here are some ways you can utilize these nontraditional media tactics to enhance audience engagement: Build relationships with influencers. Use analytics to measure your success.

Viral 154

Viral How To Advertising Advertising 154

Contently - Strategy

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). We group these different forms of media together in a catchy acronym, but they are they working seamlessly? This often makes it a more preferable marketing activity, because it seems a lot “safer”.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

JANUARY 2, 2018

Why Paid Media Goes Wrong. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. And it’s killing your ability to be creative with your campaigns. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Beyond PR

AUGUST 3, 2016

An opportunity to land media coverage. There are times when product managers and content marketers don’t see eye to eye. To get on a customer’s radar, product managers first need the buy-in of marketing, sales and other internal audiences,” explains Alexa. “We Measurement is mutually beneficial,” stresses Alexa.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. Yes, we may get lucky. So, go back to basics. Start there.

SEO 52

SEO Engineering Writing How To 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo.

Tools 136

Tools Publicity Measurement SEO 136

Communications Conversations

JULY 26, 2018

What I’ve seen is this: Brands purchasing and increasing number of social media tools. Most organizations don’t need social media management software (alluded to above). Many don’t have the people to analyze the reports many of these social media measurement tools kick out. They just don’t.

Technology 84

Technology Social Media Tools Trends 84

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Direct Deploy: Engaging Content Marketing. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

NOVEMBER 23, 2018

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Does PR still have a place in marketing? Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177