Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 4) Context in Marketing Campaigns, Mediums and Measurements [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. One of the biggest trends we’re seeing is a shift towards Opinion articles.

Agency 79

Agency Marketing Media SEO 79

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? The study does well to point out that even high-quality thought leadership content rarely moves on its own accord. This also works the other way around in crisis communications.

Leadership 65

Leadership B2B Study Marketing 65

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out?

Employee 120

Employee Print Customer Service Local 120

Waxing UnLyrical

MARCH 28, 2017

Whether it’s due to a crisis or a company that prefers to keep its name *out* of the media, the question of measurement is the same: What are the PR measurement best practices when you don’t want to attract attention? A crisis comm plan at the ready. Did I just age myself? Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Internal International 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web.

SEO 65

SEO Tools Engineering Web 65

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. PR Measurement: A Pulse Check on How Communicators Show Value.

Agency 93

Agency Trends Marketing Survey 93

Landis PR

JULY 31, 2023

Sometimes all it takes is a single word or idea to get the creative juices flowing. You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. The post Is AI a threat or benefit to marketers and communicators? Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Burrelles Fresh Ideas

APRIL 9, 2024

The future of PR and social media marketing As we look to the future, the integration of PR and social media marketing will only grow stronger. With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless.

Social Media 92

Social Media Marketing Media Storytelling 92

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Businesses need to understand their online reputation and adjust accordingly.

Reputation 62

Reputation Company Engineering Banking 62

Waxing UnLyrical

AUGUST 12, 2015

Content is the coin of our information economy. And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. It’s quite natural to then systematically sprinkle in a bit of corporate content at the same time. PR tends to work across functional silos.

Survey 60

Survey Corporate Social Media Media 60

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. I think most of the discussion on content marketing comes down to a couple things.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60