Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. click any image for higher resolution) 2.

Survey 124

Survey Social Media Brand Branding 124

Agility PR Solutions

DECEMBER 21, 2023

The firm’s 2024 Travel Trends report, based on insights from a large-scale survey of over 345,000 US-based consumers, […] The post 2024 travel trends: Potential getaway plans, dream destinations, ideal travel budgets, and more uncovered in new large-scale research appeared first on Agility PR Solutions.

Travel 105

Travel Trends Survey Groups 105

Agility PR Solutions

MARCH 28, 2022

New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The post 10 trends shaping the future of impact tourism in 2022 appeared first on Agility PR Solutions.

Tourism 148

Tourism Trends Travel Survey 148

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 154

Consumer Survey Creativity Agency 154

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. since last year.

Travel 90

Travel Trends Tourism Transportation 90

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 94

Data Consumer Privacy Brand 94

Agility PR Solutions

AUGUST 22, 2021

How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? The post The state of Black business in America: New survey finds progress, challenges appeared first on Agility PR Solutions.

Survey 144

Survey Consumer Trends Publicity 144

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 157

Consumer Survey Strategy Marketing 157

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Brand Branding Enterprise 147

Agility PR Solutions

APRIL 1, 2019

consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health, all survey respondents said they […].

Social Media 60

Social Media Trends Consumer Media 60

Agility PR Solutions

APRIL 24, 2022

As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers across the US and the UK about how they feel […].

Consumer 147

Consumer Survey Data Brand 147

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

Consumer 86

Consumer Enterprise Marketing Survey 86

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 128

Video Study Trends Marketing 128

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 157

Privacy Data Consumer Brand 157

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Agility PR Solutions

APRIL 20, 2023

Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce fulfillment firm Blue Yonder affirms that about half (48 percent) of those surveyed have an (..)

Consumer 78

Consumer Brand Branding Survey 78

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Brand Branding Survey 94

Agility PR Solutions

JUNE 12, 2022

The firms’ new study, How Data is Driving Next-Generation Customer Experiences, is based on a survey of 100 global […]. The post Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX appeared first on Agility PR Solutions.

Data 122

Data Consumer Survey Study 122

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Data 86

Data Consumer Company Privacy 86

Agility PR Solutions

DECEMBER 6, 2022

The post The digital trust imperative: Consumers demand better security management from brands appeared first on Agility PR Solutions.

Consumer 86

Consumer Brand Branding Survey 86

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Study Data Consumer 78

Agility PR Solutions

SEPTEMBER 4, 2023

A new survey from product visualization tech […] The post ‘Tis the holiday-marketing season: New research looks at how and when consumers plan to shop this year—and what they expect from brands appeared first on Agility PR Solutions.

Consumer 94

Consumer Retail Brand Branding 94

Agility PR Solutions

NOVEMBER 8, 2020

As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. The firm surveyed 1000 respondents in the U.S. to give organizations insights into consumer expectations regarding customer support […].

Customer Service 100

Customer Service Consumer Survey Trends 100

Institute for Public Relations

JUNE 10, 2023

Surveys of 10,000 non-U.S. Key findings include: — 56% of all … Continue reading Current Social Media and AI Trends in the U.S. This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media.

Social Media 52

Social Media Trends Media Survey 52

Agility PR Solutions

JUNE 13, 2021

While most Americans have never heard of the term “ESG,” but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S. A recent survey shows that more than half […].

Consumer 86

Consumer Company Publicity Survey 86

Agility PR Solutions

SEPTEMBER 27, 2022

The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS ecommerce platform BigCommerce reveals.

Apparel 86

Apparel Consumer Fashion Brand 86

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? Content marketing is not a passing trend.

B2C 194

B2C Content Marketing Study Trends 194

Agility PR Solutions

NOVEMBER 28, 2022

If your brand has been hesitant to dip its toes into the metaverse, the time is here to prepare to take the virtual plunge, according to new survey data from digital CX firm TELUS International and research partner Pollfish, which reveals nearly three-quarters (72 percent) of respondents saying they believe that brand interactions in the […].

Meeting 86

Meeting Consumer Brand Branding 86

5W PR

DECEMBER 7, 2020

Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. And where possible, beef up the social listening to get better consumer insights. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

Konnect Agency

OCTOBER 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. While better-for-you products continue to grow, four other trends are emerging as prominent players. into our diet ever since.

Trends 52

Trends Retail Consumer Survey 52

Agility PR Solutions

JULY 28, 2021

New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As

Enterprise 148

Enterprise Survey Trends Consumer 148

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. And that’s just one PR trend for 2017. The four PR trends for 2017.

Trends 120

Trends Leadership Small Business Analytics 120

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Agility PR Solutions

AUGUST 21, 2022

According to the firm’s inaugural Be Digital survey of […]. The post Companies and consumers’ digital priorities aren’t aligned: Here are the key issues for brands appeared first on Agility PR Solutions.

Consumer 78

Consumer Company Brand Branding 78