Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

PR in High Definition

APRIL 25, 2022

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. Not just with audiences, but with your internal comms too. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

JULY 11, 2023

Enter the world of dad influencers (aka ‘dadfluencers’): a rising trend where fathers use their online presence to share their experiences, insights, and challenges of modern fatherhood. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 55

Brand Branding Instagram Community 55

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. Stay on brand. This is really crucial!

Video 62

Video Product Launch Film Social Media 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. PepsiCo’s nine human drivers for consumers | 5:28-7:33. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

5W PR

SEPTEMBER 19, 2023

This level of personalization increases engagement and helps build stronger connections with consumers. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through strategic planning of messaging and storytelling, you can increase your chances of landing a campaign successfully. Insights and Trends: As mentioned above under ‘Why use a planning tool as a strategic lever?’,

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

Zach joins NewsWhip’s President and Chief Revenue Officer, Brett Lofgren, to discuss anticipating the needs of clients in infrastructure, including news coverage and social conversation trends in this space. 18: The future of storytelling in healthcare communications. Because I think that’s going to be super, super important.

Data 78

Data Media Analytics Energy 78

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace storytelling and silliness.”. In October 2020, Ocean Spray received an unexpected boost from a user-generated TikTok video.

Brand 176

Brand Branding Film Viral 176

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Journalists and consumers crave videos. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. You’re doing it. She’s doing it. I literally just did it. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Around utilities we are consuming more information in smaller doses. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms.

Report 225

Report Media Advertising Advertising 225