Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. Though almost 60% of consumers in the United Kingdom think that technology companies are currently regulated the right amount, just over half of U.S.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. The post Apple CEO Tim Cook defends privacy updates, U.S. Also: U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. Google seems to have come to terms with the privacy considerations involved, perhaps as a result of watching Facebook ad revenue. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers. Using Google merchant data, marketers can promote their products directly within YouTube videos.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

So whether you’re looking to understand the impact of different video ads on Brand Lift, conversions or CPAs, you too can make more informed decisions that improve your results on YouTube.” P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

The research shows consumers clamor for product explainer videos. New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What do consumers want?

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Also: An eye on leery marketers as YouTube allows more violent content, PR pros struggle to connect strategies to revenue, thrifty video tactics, and more. Twitter introduces data ‘Privacy Center’.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Also: Oscars prediction app’s tweet snafu, Super Bowl engagement wins, what consumers want online (and how seldom they get it), and more. Twitter scrambles to protect privacy, and YouTube cracks down on fake news.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Data privacy and protection are extremely important to Princess Cruises and the company regrets this incident. As part of its ongoing operations, the company is reviewing security & privacy policies and procedures and implementing changes when needed to enhance information security.

Facing antitrust action, Big Tech taps into consumers’ allegiance

PR Daily

Despite waning public trust, the sector’s leaders are courting consumers’ support in a bid to remain intact. Many tech companies have tried to get ahead of the issue by calling for more regulation and pushing privacy as a top concern for tech companies and developers. The companies want to make the case that consumers won’t be safer after behemoths like Facebook are broken into smaller chunks.

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . Good morning, PR pros: A US Foods survey of roughly 500 food delivery drivers and more than 1,500 consumers in the United States reveals that more than one in four delivery drivers (nearly 30%) eat items from customers’ orders before delivering them. The findings speak volumes about delivery apps’ contractor behavior and consumer trust.

Twitter, YouTube, Facebook and Microsoft vow to cut off terrorist content

PR Daily

Facebook, Twitter, YouTube and Microsoft have pledged to come together to stop the spread of terrorist content online. By sharing this information with each other, we may use the shared hashes to help identify potential terrorist content on our respective hosted consumer platforms. Throughout this collaboration, we are committed to protecting our users’ privacy and their ability to express themselves freely and safely on our platforms.

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

One thing that deeply angers consumers is when a giant corporation can wreck people’s lives and never acknowledge its mistakes. It’s not about privacy and friends, but strutting on the world stage. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. However, companies should think about privacy concerns as they plan to capture conversations from their employees and customers.

A letter to break your heart

Prakkypedia

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. It has been reported that the ACCC will “initially send 400 letters per fortnight to consumers to warn them they may be the target of a relationship scammer.”. Ironically, some recipients might feel that their privacy has been invaded.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Social Media Facebook Influencer Marketing Instagram LinkedIn Twitter YouTube

A new era for brand trust – how PR must adapt

PR in High Definition

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers.

Google’s Creeping Me Out

Flatiron Communications

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Google-owned YouTube, perhaps, but even that still gives me the heebie-jeebies. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e., The Flack Alphabet digital advertising digital privacy GMail GOOG Google

Why public relations must wake up to wearables

PR Conversations

We are talking about organisations truly adopting total transparency as their interactions are life-logged, transmitted and shared by stakeholders, users or consumers—in the spirit of Toni Muzi Falconi and Helen Slater’s post, call us what you will. They hadn’t heard of YouTube, still had to use a dial-up connection to get their emails and thought the idea of a smartphone both improbable and laughable.

Apple’s Tim Cook slams lax U.S. data-protection laws

PR Daily

consumers. CEO Tim Cook was the messenger for Apple’s advocacy, which leant authenticity to the move, given his long history of supporting privacy. He issued his call for tighter security in a speech to the 40th International Conference of Data Protection and Privacy Commissioners. Consumers want their favorite organizations to take a stand on important issues. The speech was shared on YouTube: Apple also has a history of advocating for data privacy and protection.

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more. Why you should care: Retailers will continue to struggle as more consumers purchase online.

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

PR Daily

Indeed, Suitsupply is one of a host of brands looking to a more optimistic season of consumer spending as vaccines roll out. Though the strategy is racking up conversations and media coverage, many consumers are criticizing the, er, tasteless campaign.

What influencer marketing will look like in 2019

PR Daily

With the recent drama surrounding Facebook’s PR controversy and Google and YouTube’s privacy issues, Instagram is likely take the lead when it comes to influencer marketing. Facebook and YouTube roughly tied for second position, according to CreatorIQ. Instagram’s easy to consume and visually appealing photos and snappy videos are also why this social media giant will be top dog this year. Are you looking to employ this popular marketing technique this year?

Massive Instagram influencer leak puts marketers in a bind

PR Daily

Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? As data modeling and advanced targeting have pushed all kinds of organizations to develop databases of precise details on consumers, users, readers and employees, protecting that data has become increasingly important and exceedingly difficult. YouTube also said it banned the practice.

Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We’ve all been there.

15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brands should also remember that YouTube and WhatsApp are projected to launch their own stories in the near future. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it.

Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content

PR Daily

The goal of the coalition is to protect consumers and marketing partners from “unsafe” content. Increased hate speech and controversial content has forced marketers to take a role in fighting for better policies and procedures, lest they risk alienating consumers when their ads run alongside this content. paused or halted their YouTube advertising in February following reports that viewers were making inappropriate comments on videos of young girls.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. YouTube. After catching heat for a Parkland shooting conspiracy video , Google’s YouTube took steps to thwart the promotion of extremist or misinformation videos.

Facebook fights back over new data misuse allegations

PR Daily

After months of scandal in the wake of revelations that Cambridge Analytica exploited the Facebook platform to access millions of users’ records without their consent, the social media company spotlighted its privacy protocols and promised to shutter many of its current data collection habits. But the partnerships, whose scope has not previously been reported, raise concerns about the company’s privacy protections and compliance with a 2011 consent decree with the Federal Trade Commission.

Data 83

Facebook remains valuable to many users—to the tune of $1,000

PR Daily

The daily hassle of scheduling and reposting content, mixed with sometimes unpleasant consumer interactions, can be exhausting. many consumers aren’t ready to leave their online platforms behind. That might fly in the face of Facebook’s recent trouble with consumer trust. Fox News reported : A study by Privacy International analyzed the data that 34 Android apps, each with between 10 million and 500 million customers, transmit to Facebook. “We

8 headlines from the Reuters Institute future of news report

Stephen Waddington

1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 6 Paywall fatigue Paywalls are shutting consumers off from quality news and making the internet harder to navigate.

Report 107

Fans swarm the web to save Spider-Man, SFO and Hasbro are getting rid of plastic, and more online fans equals less engagement

PR Daily

Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows. Many consumers issued calls to save Spider-Man: Look, I'm not in the mood to be excited about something right now! As one consumer pointed out , this won’t affect the plastic used in its products.). Consumers are vocally supporting organizations that are working on environmentally friendly alternatives to packaging and more.

Web 87

Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 The conversation about user privacy is growing louder. Mary Meeker’s Internet Trends 2019 report is a monster.

The lay of the marketing landscape in 2019

PR Daily

The rise in online marketing has been a boon for startups looking to make a splash amongst young consumers. Some consumers even report not being a “brand person.”. For consumer brands used to owning American cupboards and closets — that sentiment spells trouble and signals a turning point: evolve or wither. Wall Street has become cautious about once-dominant consumer brands. Online marketers still have a big mountain to climb in winning back consumer trust.

2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash. It’s here! Mary Meeker’s report on 2019 Internet Trends.

F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ? It gives me the YouTube audience hugeness, right? The ad platform already in place on YouTube is much more predictable than Facebook.

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

PR Daily

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more. ACSI also reported that consumers’ satisfaction in Instagram was its lowest since 2015.

Film 101

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more. Good morning, PR pros: YouTube has issued a warning for 23 million creators on its platform that they might have been hacked. Make sure you have content that answers a question that consumers might type in, and choose keywords carefully.

5 marketing and PR campaigns that wowed us in 2019

PR Daily

Twitter Ads info and privacy. Viewers must have wondered whether marketing team members were consuming too much of their own product. From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day.

A Year Later: Adapting For Success

Konnect Agency

Sebastiani shared, “Digital presence has always been of paramount importance for brand building and the pandemic only accelerated the logistical avenues of how consumers attain their brands.

4 social media marketing trends that won’t go away

PR Daily

They can also be saved for use in blogs or uploaded to YouTube. Live-streaming is a trend, not a fad, because of consumer demand. Ease and convenience are huge parts of the consumer experience. It worked well; consumers bought without ever leaving Facebook. Consumers are more hesitant than ever to share personal information, even an email address, much less credit card information. Notify your users and followers if you change your privacy policy.