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Reaching Your Audience: Which Online Marketing and Advertising Tactics Actually Work?

Buzzstream

Privacy Concerns. The debate about the Internet and privacy continues to be a concern for many Americans. In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. We decided we wanted to pit a few advertising/marketing approaches against each other. Would You Rather?

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8 headlines from the Reuters Institute future of news report

Stephen Waddington

. #1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power. There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The conversation about user privacy is growing louder. Extreme views polarise public discourse.

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2019 Meeker Report Highlights

Solo PR Pro

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. Why do that on a platform that has laughable reach when I can already upload to YouTube with zero reach restrictions ?

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Google’s Creeping Me Out

Flatiron Communications

Maybe I’m naive to think that some semblance of privacy remains in my digital life. Google-owned YouTube, perhaps, but even that still gives me the heebie-jeebies. ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e.,

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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

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