Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Adherence to privacy regulations.”. Pressure on measurement.

Communications 120

Communications Crisis Internal International 120

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team.

Marketing 79

Marketing Data Wireless Industry 79

Practical Law Construction

APRIL 20, 2022

This strategy provides a detailed overview of what the government is already doing to support the EV roll out and also details the future measures it plans to undertake to ensure it meets the 2030 deadline. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5 Sharing of personal data.

Government 52

Government Mobile Data Local 52

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 11) Privacy regs bring back the basics. 10) A pullback on PPC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Mindful Marketing

JANUARY 1, 2022

” In the article, I described specific measures TikTok had taken to, of all things: 1) discourage bad behavior, and 2) support users’ mental health. TikTok has taken measures that have likely helped ‘lessen the destruction,’ but it’s unreasonable for it to claim exoneration. How could I have been so wrong?

Privacy 72

Privacy Social Media Trends Video 72

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Combat misinformation, protect privacy, and engage in respectful discourse. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

ReimaginePR

SEPTEMBER 21, 2016

Consumers will have no choice but to comply and stay within the boundaries of the new police state that used to be known as the wide open web. For example, Australia’s privacy laws safeguard against personal data being stored offshore where it’s out of the law’s reach, but this would be in direct violation of the TPP.

Telecommunications 120

Telecommunications Privacy Software Data 120

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 90

Social Media Marketing Media Creativity 90

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. The free content consumers enjoy is paid for by advertising. Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure.

Ethics 60

Ethics Web Advertising Advertising 60