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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

These insights form the foundation for our infographic – a must-see for any PR pro! Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Print media is the most trusted source of news in the world at 58% (vs.

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Top Trends From State of the Media 2016

Cision

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists.

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5 Insider Lessons When You're Creating (and Surviving) a Corporate Sustainability Report

MaccaPR

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails. Begin by reviewing reporters who cover these annual rites every year. Here’s a guide to coming up with solid PR ideas that can be implemented immediately. Scare up some Halloween PR.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

News & World Report rankings for U.S. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. We updated and monitored this grid regularly, ensuring that we followed up on requests in a timely fashion to connect our experts with inquisitive reporters.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Let’s listen to her insights.