Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? Studies often tell us the more engagement consumers have with a company, the more they will buy. Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co.,

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content.

Survey 176

Survey Marketing B2B Study 176

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value?

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. Like Hippocrates said, medicine is an art and a science. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. It was shared over 26,000 times on Facebook. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

JUNE 21, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. It’s like a newspaper,” said Frank, a former print reporter. “It Know Your Audience.

Viral 112

Viral How To Storytelling Facebook 112

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Today, consuming engaging videos for all information is paramount, and if you can’t speak that video language in Snapchat, Vine or YouTube, you will be irrelevant.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. 13) Data says it’s fit to print.

Marketing 103

Marketing Content Marketing Crisis Management Data 103

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225