The Resolution Blog

OCTOBER 4, 2019

It’s essentially an ad technology that allows brands to promote their earned media by paying for it. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

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Advertising Advertising Measurement Storytelling 120

ReimaginePR

JUNE 13, 2016

Bonus: Download our product launch checklist to make sure you’re set up to launch right. You may not be a storyteller and my guess is that you’re probably not much of a marketer either. Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product.

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Product Launch Storytelling Social Media Comparison 120

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. Meeker calls out the use of edited and curated images as a means of storytelling. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Enter the era of Growth PR. PR coverage has typically been measured by media outlet audience size.

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Measurement Storytelling Data Technology 56

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Plan podcast content. ’” – Bill Simmons.

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Engineering Tools Examples YouTube 120

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

However, you may find that further technologies are needed for proper communications measurement. PR has now shifted to continuous storytelling, prompting communicators to fully understand, implement, and report on the impact of earned media content across the entire consumer journey. Content Quality: Power Of Voice.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Beyond PR

OCTOBER 27, 2016

Fast forward to today, and the lessons I’ve learned from trying and testing tools, creating correlations and voraciously keeping up with trends in technology and digital media told me that we’d be here one day. Look at what agencies like Geben Communication all the way up to Edelman are doing. Follow her @staceylamiller.

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Communications Tools Analytics Television 40

Beyond PR

OCTOBER 18, 2016

For consumer-facing companies this is easy: Offer free product. A technology company’s followers would love the new iWatch and a staffing agency knows their ‘soon to be interviewing’ audience could use a gift card for formal wear. You know your audience better than anyone, what do you think would really get them excited?

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Twitter How To Social Media Guidelines 40

Beyond PR

APRIL 7, 2016

All around the world, content consumers are bombarded with ads, shared stories, social posts, and more. When deciding on which countries you want to reach, start with your known markets – countries that house a local office or are major players in your industry (green technology in China, energy in Canada/South America, etc.).

Local 40

Local Internal International Energy 40

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> PR technology. That is, yes. Top tactics in PR and comms.

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Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Beyond PR

JANUARY 18, 2018

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Read on for a few key highlights from the discussion, and you can download the recorded presentation here. Consumers are ad-weary.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0 Buy a Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding. Google+ will close to consumers on 2 April. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

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Tools Insurance Insurance Handbook 69

PR in High Definition

DECEMBER 14, 2016

Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. It’s not expensive to run consumer surveys and you can receive responses in a matter of hours. Why wouldn’t they download / read our content?’ So, who’s Tanya Burr? Increase your instant insight.

YouTube 48

YouTube Training Survey Social Media 48

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

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Social Media Marketing Pinterest Media 120