Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Their messaging is witty and relevant, and it definitely appeals to younger audiences.

Brand 273

Brand Branding Consumer Social Media 273

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. McDonald’s clever hiring adverts.

Social Media 71

Social Media B2C Viral Trends 71

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. Tap into the right times to post.

Facebook 62

Facebook Social Media Video Viral 62

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MAY 11, 2016

Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. .

Television 120

Television Travel Tourism Pitching 120

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Monitoring for corporate social responsibility | 13:13-14:58. Choosing how to distribute social media campaigns | 22:59-23:51. We try to be very consumer-centric. We have a consumer centricity team. PepsiCo’s global insights framework | 3:46-4:40.

Trends 78

Trends Brand Branding Reddit 78

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. The age of social.

Media 54

Media Newspapers Journalism Video 54

Prohibition

JUNE 16, 2017

Related Posts Google+ event offers top tips on ‘newer’ social media platform 58 Finding it hard to keep up with social media? For example, omgsuckssobadthatiwearthatmanyfalseeyelashesicantseeanymore which is definitely not what they were created for. Tell them how much you adored their recent post and why.

Social Media 48

Social Media Exercises Viral Video 48

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Melissa Agnes

FEBRUARY 3, 2015

How does each stakeholder group prefer to consume their media? Never knowing if something is going to go viral against you in a negative way… but wait! But the juice is definitely worth the squeeze. Where do they hang out online (if they do, in fact hang out online)? Step 5: Practice makes perfect.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Introducing yourself to media these days is easy with social media. Fabricating something that isn’t true or embellishing a situation will almost definitely backfire. So there was a happy ending … at least for the workers. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. Defining earned media. the headline is the story.

Pitching 60

Pitching eBook Advertising Advertising 60

Buzzstream

MAY 2, 2024

We’ve got a couple of different tools for social media. And so I spent, six, seven years essentially marketing consumer financial products. I think like Google analytics for it, it’s definitely, it’s challenging. User journeys and conversions across your website. At least initially.

Internal 118

Internal International Insurance Insurance 118

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Paul: Have you seen changes in media consumption and behavior that’s relevant for your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 72

Infographics Case Study Video Survey 72

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Steve Barrett: We’ve all seen those go viral haven’t we? Welcome back, Chris. . That’s what the studies show.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

JANUARY 15, 2016

The smarter set in the PR biz have turned their attention to how best to harness the influence of their clients’ followers on social media, as well those “independent” stars-for-hire on Twitter, Facebook, Snapchat, Vine, [link] YouTube and Instagram. Yes, that’s where more and more consumers sate their media appetites these days.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. And now we will talk about social media. Talking Points.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52