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Influencer marketing for hotels

5W PR

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. The prize can be a complimentary hotel stay. Drive engagement.

Hotels 88
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What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. While many airlines and hotels have created booking apps, those apps have not caught on. One thing consumers are using apps for is in-travel processes, such as boarding airplanes.

Travel 120
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 127
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. We support hotels from very early stage of pre-opening, which requires high level of knowledge and experiences. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106
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Cannes Lions is BACK!

Karen Freberg

Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. That made up for all of the croissants I consumed during the time I was in France, so it was a balance! A place making a difference. Hearing from incredible speakers. Yes, you read that correctly.

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3 PR Pitfalls To Avoid This Memorial Day

ImPRessions - Crenshaw Communications

Customers quickly lambasted the brand on social media for being disrespectful on a holiday meant to honor those who died in service to the flag, and the store quickly withdrew the product from stores. Missing the forest for the trees.

Hotels 174
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3 Reasons Retirees Are Ready to Travel

Cision

In the report, Cision analyzed social media posts on forums, blogs and social networks to determine how retirees and other audiences made decisions when planning travel. Retirees, and older consumers in general, are an enormous and growing market, becoming increasingly interested in travel and recreation opportunities.

Travel 120