ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s not working well with others. And they’re worth it. Aiming too high to start. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 96

Survey Industry Leadership Study 96

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? We have the luxury of having customers on our corporate campus regularly.

Agriculture 90

Agriculture Employee Corporate Training 90

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Corporate blogs are the norm. Top 14 Benefits of Social Media for Your Business – Search Engine Journal. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. So, that’s an area of strategic value that I think communicators can think about. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. 13) Storytelling the hottest trend in PR in 2018. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging.

Employee 150

Employee Communications Storytelling Corporate 150

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. “Content marketing will revolve more around individuals and storytelling components. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

Publicity 85

Publicity Training Technology Data 85

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. Monitoring for corporate social responsibility | 13:13-14:58. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Landis PR

JANUARY 3, 2022

ESG issues will be dominating corporate communications in 2022 and beyond.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Michael Diegelmann, Founder and CEO, cometis , Wiesbaden, Germany. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. But I did consume a lot of news, particularly the Saturday Guardian. I’ve started a very specific gratitude journal. If you can’t learn, you can’t thrive.

Writing 84

Writing Google Meeting Airlines 84

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Deirdre Breakenridge

APRIL 15, 2019

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. Compare your existing strategies with other, less obvious media outlets.

Media 268

Media Data Google Report 268

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Corporate citizens need to be the change they want to see. Around utilities we are consuming more information in smaller doses. What’s your advice?

Report 225

Report Media Advertising Advertising 225