Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Solo PR Pro

AUGUST 14, 2018

Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). If indeed true, those methods are considered “black hat” SEO and are not as effective as promised. . Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

ImPRessions - Crenshaw Communications

JULY 22, 2019

consumers say they are suspicious of news content. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR drives SEO.

Mobile 244

Mobile SEO Web Journalism 244

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. In fact, SEO drives 1,000% more traffic than organic social media. In fact, SEO drives 1,000% more traffic than organic social media. Gain Links.

SEO 52

SEO Engineering How To Google 52

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. Instead, you can focus on consumers who already want or need your business. You can also use press releases to create an omnichannel marketing strategy.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. There’s incredible value from an SEO-perspective . You’ll extend your reach to highly engaged audiences .

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Integrate multimedia elements like images and videos to enrich the content. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. I was no longer working with the SEO company I hired in 2006 so I was on my own. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100

SEO eBook Google Engineering 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Effective PR also involves managing the company’s reputation when problems arise during the campaign period.

Video 109

Video Marketing SEO Social Media 109

5W PR

MAY 6, 2022

SEO and Content Marketing. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic. PR can help the company get covered in reputed publications.

How To 88

How To SEO B2C Content Marketing 88

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Offer consumable content …. What content are they reading and downloading? Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. PR is about “influence.”

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 176

Survey Marketing B2B Study 176

PR Fuel

MARCH 15, 2022

Nearly 80% of content marketers already incorporate press releases into their content marketing strategies. A press release distribution service can help your content appear on more outlets than ever before. In fact, 59% of consumers prefer shopping from familiar brands. Brand Authority and Credibility.

SEO 52

SEO Engineering Consumer Resources 52

Landis PR

NOVEMBER 26, 2022

Leverage SEO in Press Releases. A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Additionally, press releases can give your SEO efforts a huge boost. Create Landing Pages.

Company 98

Company Communications Case Study Engineering 98

Cision

DECEMBER 4, 2017

In short, Gitlab treated this disaster as an opportunity to connect with their consumers as well as employees. Irrespective of the magnitude of the crisis, you will need to make a few quick changes in your marketing strategy, work policies, communication channels and even management to mitigate the brand ’ s reputation.

Crisis 271

Crisis Brand Branding How To 271

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. You can generate awareness, traffic, and brand credibility using SEO.

How To 52

How To SEO Engineering System 52

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. David Berkowitz , Founder, Serial Marketers. But B2B influencer marketing works completely differently. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But it never really caught on, because the market was cluttered, and there were distribution issues. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. All of that said, I’m not against the use of AI in content creation.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! It will help you in identifying emerging trends and explain consumer intent. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity Measurement SEO 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Reputation management – more 24/7 than ever. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Prohibition

MAY 10, 2023

User content gives your brand a chance to engage and connect with customers online. Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Infographics also offer SEO opportunities for both the news outlet and the sponsor. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority. In other words, data-driven storytelling produces leads.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Of course, the media remains an important audience to communicate to, but comms specialists must start to look at the reputation all around them, not just in the media.

Trends 71

Trends Reputation Course Media Relations 71

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Consumers trust others of similar ilk. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MARCH 1, 2022

Notified Coverage Books eliminate the need for time-consuming, manual steps to compile lists of coverage and to design your coverage reports by hand” the company said in a product sheet (opens in PDF). Does reputation top profit? You can’t buy milk or eggs with a pound of reputation. Q4 enhances investor relations tools.

Software 119

Software Case Study Advertising Advertising 119