Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Review Management.

Reputation 62

Reputation Brand Branding SEO 62

Solo PR Pro

AUGUST 14, 2018

Where establishing a crisis management plan is preparing for a future event or situation you hope never happens, reputation management is ongoing. Use Your Content Marketing Strategy. Producing engaging, positive content will do the long-term work of establishing a solid and positive reputation.

Reputation 79

Reputation Infographics Crisis Management Local 79

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crisis Management in Tech PR Crisis management in the tech industry is a key element of any successful PR strategy.

Strategy 62

Strategy Brand Branding Technology 62

Solo PR Pro

JANUARY 7, 2019

Crisis Management in the Digital Age. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision.

Trends 45

Trends Google Crisis Management Data 45

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Support your account manager on day to day account activity. Ensure you have excellent time management skills. •

Agency 48

Agency Crisis Management Fashion Social Media 48

Karen Freberg

OCTOBER 10, 2020

We create content for ourselves for our own personal brand to get opportunities. We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!)

Social Media 114

Social Media Media Fashion Agency 114

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. PR pros and marketers should take advantage of their organization’s social media interactions. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Utilize their News section to get your latest PR and communications insight.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers.

Publicity 74

Publicity Employee Analysis Radio 74

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. CIPR Yorkshire & Lincolnshire Pride Awards 2015.

Agency 54

Agency Creativity Hotels Social Media 54

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. Having Critical Mention notify us when stories are immediately being published has been extremely helpful.” ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

ZudePR

JANUARY 26, 2016

Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. It is important to remember that in this brave new world of content marketing, most of your business depends on who you know. They like being paid.

How To 65

How To Meeting Creativity Agency 65

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Now is the time to improve your workflow. Twitter paid amplification?

How To 60

How To Software System Employee 60