PR 20/20

SEPTEMBER 21, 2016

Content Marketing World or as others may know it, #CMWorld , is an incredible event for marketers, journalists and techies from across the globe to gather and share niche content knowledge. We have to get people to take action, and break through the immense volume of content. Long Form Content for the Win at REI.

Content Marketing 40

Content Marketing Marketing B2B Video 40

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Conference co-organizer Neal Schaffer delivered a stellar keynote on the importance of alignment of social media with other objectives. Clearview Social employee advocacy.

Tools 120

Tools Enterprise Analytics Case Study 120

Marketwired

FEBRUARY 11, 2016

It’s time to re-frame the relationship #PR has with #Content. And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. And guess what happens when PR owns Content? Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. Email specialist.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

JANUARY 29, 2019

As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. 1) Not an open house; think: mini-conference. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed?

Resources 77

Resources Creativity Publicity Local 77

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. We couldn’t have made Marketing AI Institute what it is today without HubSpot and PR 20/20.

Case Study 92

Case Study Study Brand Branding 92

Cision

JUNE 10, 2016

What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. This holds true for new employees and post-college graduates entering the workforce.

How To 120

How To Marketing YouTube Study 120

The Awards Blog

SEPTEMBER 9, 2019

Often times, awards programs are part of larger conferences; if you are planning on attending the conference, or better yet, exhibiting, there is a higher likelihood that you will be considered for an award. The post 10 Useful Tips for Getting the Best Results From Your Award Submission appeared first on Technology Awards List.

Case Study 66

Case Study Conference Advertising Advertising 66

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Those companies you’re marketing to are all run by people. on March 13.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. This makes it really important to get the most out of these events – and there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. Content marketing is similar.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 31, 2015

Social media has certainly rendered the communication world a shade of murky gray, making the explosion of creating and distributing content seem untamable in this already loud world. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Want your content to stand out? Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

DECEMBER 28, 2022

66% said conferences (including virtual). 3) lack of employee experience (25%). Email subscribers are essential for content marketing success . Just 44% of B2B marketers use content to build a subscribed audience. Even fewer, 22% use the number of email subscribers to evaluate content performance.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. Startup Marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. In 2014 we did 13 different conferences; in 2015 we did three.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. In this sense, the webinar doubles as something akin to an old-fashioned press conference. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168