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AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities. Broadcast monitoring.

Software 207
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The Implications of the Growth of Social News

Cision

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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How Online Video Stars are Reshaping Multichannel Marketing

Beyond PR

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our goal is to create the number one baking community online.”. What do you want to accomplish?

Video 73
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. television networks have created in 30 years. Video is never, ever going away.

YouTube 136
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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We thought it unfair to include these in our overall analysis but include them here for comparison. . tended to be the locally-affiliated television stations of the big cable networks, with eight of the top ten local publishers falling into that category. . The top local publishers in the U.S. Looking at the U.K. publishers received.

Local 88
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How Should People Feel about Machines?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.”