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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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17 PR Metrics For Comms Teams 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130
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Best of SHIFT: Top 3 Posts from Q2 2014

Shift Communications

Yet the New York Times, as revealed by the internal Innovation Report leaked to the public last May, is living proof that no matter how great your content is, content alone is no longer enough. Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms? Content is king”…right? Of course not.

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What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? PR Tech Sum: Business Wire, Meltwater, Onclusive, Cision, TrendKite

Sword and the Script

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

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Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

Measure which verticals are performing best and where you can see the most potential for growth. Comparison Matrix. You can even simply start typing topics into Google to find trending terms, per the screenshot below. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues.