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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370
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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147
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The top publishers on Facebook in Spain for 2023

NewsWhip

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Failing to get agreement on what “good” is.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. Establish a baseline.

Writing 130
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Internal comms takes center comms stage in hybrid work.

Marketing 196
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. Watch webinar. Brett Lofgren.

Data 78