Brand Comparison Events Viral 
NewsWhip
MARCH 26, 2024
With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.
Cision
MAY 20, 2016
With so many voices speaking to your audience, what can your brand do to stand out from the crowd? If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag.
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NewsWhip
NOVEMBER 22, 2023
Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you, direct to your inbox. Ideal for daily briefings and quick situational awareness.
NewsWhip
NOVEMBER 2, 2021
We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.
ImPRessions - Crenshaw Communications
MAY 24, 2018
To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.
Prohibition
JANUARY 31, 2023
Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.
Onclusive
JULY 18, 2017
Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Use topic segmentation to determine which topics to align with your brand. It’s important to know how your own blog content fares in comparison to earned or newswire content.
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