Comparison Events Measurement Viral 
NewsWhip
MARCH 26, 2024
With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Highest velocity measures the initial spread speed, giving you a head start on emerging issues.
Onclusive
JULY 18, 2017
The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry. It’s important to know how your own blog content fares in comparison to earned or newswire content. PR and marketing need a level change in measurement.
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Prohibition
JANUARY 31, 2023
It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.
NewsWhip
APRIL 7, 2021
Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . We measured both public and media reactions to the outcry throughout the month of March, gauging which stories and outlets were driving the most engagement to the news. .
Cision
JULY 25, 2016
In statistics, the superuser model is referred to as a “power law distribution,” and it is (generally speaking) the distribution of time on site, engagement and conversion events relative to total audience for most digital platforms. Measurement enables adaptability. These are superusers. The transition from superuser to supernova.
Buzzstream
MARCH 13, 2024
In contrast, traditional PR has broader metrics to measure public perception and sentiment. Proactive Proactive content is pre-planned based on events, holidays, and other scheduled news. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
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