Comparison Events Infographics Viral 
Cision
JULY 26, 2016
Determine Impact from Share of Voice Comparisons. Looking at the past 30 days, James compared five events and two potential U.S. It’s worth noting that what is viral to your brand might not be viral to the rest of the world, or vice versa,” James said. presidents: Hillary Clinton and Donald Trump. times every day.
Buzzstream
FEBRUARY 3, 2021
Defined as harnessing a current event or breaking story to promote your brand or products, Newsjacking is a tactic that has become increasingly prevalent within the industry. Don’t encourage clients to be opportunistic when it comes to catastrophic events or sensitive topics. Infographics. Side note: be tasteful about this!
Buzzstream
MARCH 13, 2024
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.
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