Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. At least that’s what an engineer from one of the world’s top tech companies suggests. ” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.”

Comparison 65

Comparison Technology Google Engineering 65

Mindful Marketing

NOVEMBER 6, 2022

Most of us are all too familiar with fake news , clickbait , and other forms of deceptive communication that cross our paths dozens of times a day. While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are told to just show the “good news” you have crossed to the dark side. Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. That said, I found the company’s product and views to be pretty interesting and here’s what stood out for me: 1) The largest newscrawler of any monitoring service. The company claims it has the most expansive newscrawler in its class.

Case Study 117

Case Study Software Data Web 117

Ethical Voices

OCTOBER 17, 2022

When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide. The homepage got as much or more traffic than The New York Times website. But to go the route of actually asking several 100,000 people what they think the values of the company are, should be, and could be? How would they be expressed?

Ethics 78

Ethics Employee Communications System 78

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Facebook is not like the tech companies that crashed in the 90s, and anyone who stops for two seconds to think about that knows it. It’s official. It’s buying GOOD products.

Facebook 105

Facebook Social Media Media Google 105

Sword and the Script

DECEMBER 5, 2017

Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% For B2B companies, earned media and branded content ranked as the most effective digital tactics. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.”

Marketing 78

Marketing Publicity Survey Study 78

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Bad Pitch Blog

JANUARY 20, 2006

This news comes from a study done by COMPANY ONE and COMPANY TWO called the Top 40 Online Retail Satisfaction Index. COMPANY ONE used the methodology of the University of Michigan''s American Customer Satisfaction Index (ACSI) to determine the scores. Staying the course: • Buy.com was the only company with a rising score.

Pitching 40

Pitching Retail Measurement Study 40

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Consider yourself warned. IMHO, its not.

Pitching 111

Pitching Facebook Interviews Twitter 111