Cision

JUNE 12, 2017

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

Advertising 190

Advertising Advertising Radio Television 190

Critical Mention

NOVEMBER 20, 2020

Some companies have even seen upwards of $18 in earned media value. According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . Expanded content coverage across the globe.

Television 80

Television Radio Analytics YouTube 80

Critical Mention

OCTOBER 25, 2021

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

MARCH 5, 2024

Product reviews on platforms like YouTube, social media platforms, or blogs. To the point above, once a story is published, the brand or company should share it on social media, tagging the outlet and journalists when possible. User-generated content/word-of-mouth recommendations. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

NewsWhip

DECEMBER 21, 2021

The Formula 1 YouTube channel also saw massive amounts of interaction, with their complete race highlight video garnering an extraordinary 11.3 Formula 1 also had the next top 5 spots on the YouTube charts, with videos about Verstappen and Hamilton’s final lap and inside look at each driver’s final radio calls going viral. .

Reputation 148

Reputation Sports YouTube Web 148

Critical Mention

OCTOBER 21, 2020

Adding podcasts also expands Critical Mention’s industry-leading content, which already includes global TV, Radio, Online News, Licensed Content and Social Media Monitoring. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts.

Radio 78

Radio YouTube Engineering Technology 78

Critical Mention

OCTOBER 22, 2020

Zoom, Periscope, Facebook Live, and Youtube Live are all great (and free) options to look into. Try to create discussions about your company and the event to raise even more awareness. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

Deirdre Breakenridge

JULY 22, 2019

According to MerchDope , in June of 2019, there were approximately 300 hours of video uploaded to YouTube every minute. They’re listening to the radio and tuning into podcasts. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Feature Image Credit: Photo by Igor Miske on Unsplash.

Social Media 177

Social Media Media Interviews Instagram 177

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Watch the entire panel discussion recording on YouTube ]. Roshini Rajkumar, WCCO Radio. Ohhh—heavens, yes! Prepare your spokesperson for virtual interviews. marvels Runck.

Interviews 71

Interviews Skype Radio Pitching 71

Communications Conversations

NOVEMBER 17, 2016

For many companies, targeting and talking about Millennials has become a full-blown obsession. And sure, Millennials represent a sizable audience for almost any company to consider. And, there are ethical boundaries many companies would prefer not to cross. Gen Z watches a LOT of video–most of it on YouTube.

Communications 60

Communications Mobile Radio YouTube 60

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. You would have concerns over the Royal Family getting too involved with a Chinese-owned company and the level of control it might want,” Borkowski warned.

Social Media 60

Social Media Interviews Media YouTube 60

wiredPRworks

MAY 18, 2022

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company. Great advice! wiredPRworks.

Small Business 52

Small Business Social Media Radio Media 52

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna’s food, wellness, and garden adventures have been featured in many media venues including television news programming, radio broadcasting, and PBS television. ShawnaCoronado.com. How they met.

Television 52

Television YouTube Pinterest Radio 52

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Ariana Grande.

Brand 87

Brand Branding Instagram YouTube 87

Communications Conversations

MAY 11, 2017

And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view). But, we haven’t seen too many good examples of companies using that “story” functionality creatively. 3: How do we find these company spokespeople?

Social Media 68

Social Media Trends Radio Media 68

Deirdre Breakenridge

FEBRUARY 2, 2015

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Super Bowl Ads and Social Buzz: Who Are the Winners This Year?

Sports 85

Sports Television Advertising Advertising 85

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JANUARY 24, 2020

Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Once they share such news with their audiences, whether it be via TV, radio, online news or social media, word gets out and people start sharing posts, links, tweets and so on.

Radio 101

Radio Media Television Social Media 101

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

Critical Mention

MAY 13, 2020

Good marketing makes the company look smart. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Great marketing makes the customer feel smart. — Joe Chernov. The best marketing doesn’t feel like marketing. — Tom Fishburne. Content is fire. Until next time!

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

AUGUST 6, 2020

The platform you choose should also give you the option to export your saved lists in case you’d like to save them to your desktop or send them to executives within your company. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Around-the-Clock Support & Guidance.

Media 104

Media Radio Local Tools 104

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Konnect Agency

NOVEMBER 24, 2020

Podcasts now rival traditional media such as broadcast and radio in terms of PR power. You’ll have the opportunity to highlight your company news and recent accomplishments. What industry data, demographic information and/or company statistics can you share to help support your claim(s)? Develop a real, personal connection.

SEO 52

SEO YouTube Instagram Reputation 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. jack’s tweets and the accompanying statement the company released did little to reconcile the two positions.

Twitter 136

Twitter Facebook Radio Interviews 136

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and YouTube — removed at least some of its pages or broadcasts in response to public pressure. The accompanying statement the company released did little to reconcile the two positions.

Twitter 120

Twitter Facebook Radio Interviews 120

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Radio Stations. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important. Top 10 U.S.

Communications 64

Communications Marketing Radio Airlines 64

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. A recent Tomoson study shows that businesses are making $6.50

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. Just putting out a message in the mass medium – newspaper, radio or TV – would be enough to influence the readers or viewers. A recent Tomoson study shows that businesses are making $6.50

Marketing 100

Marketing Digital PR Groups Radio 100

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

SEPTEMBER 27, 2019

If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Budget sizes vary from company to company, so having a set range of your yearly, quarterly and monthly budgets must come first. . Advertise Strategically. Until next time! Critical Mention.

Brand 100

Brand Branding Advertising Advertising 100