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Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156
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Understanding the Value of Social Influencers

Critical Mention

Some companies have even seen upwards of $18 in earned media value. According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested.

Tourism 157
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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . About Critical Mention.

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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. But even a solution like Google Alerts, or a platform that does not provide access to all media types, is not enough in the most critical moments for a brand.

Media 162
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Super Bowl Ads and Social Buzz: Who Are the Winners This Year?

Sports 85
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts. And the cost?

Marketing 239
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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108