Sword and the Script

JANUARY 2, 2024

41] Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online.” An “Interview” with ChatGPT: What is Public Relations? An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even if a reporter regularly covers a relevant topic, they might not showcase your information or spokesperson in the way you’d imagine. We can all help one another.

Agency 170

Agency Media Software Pitching 170

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. The senior executives pointed out that building relationships with colleagues inside your company or organization is similar to building friendships.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Those hours, of course, include studying trade journals, reviews, and analyst reports.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The message is the medium.

Interviews 136

Interviews Construction Report Journalism 136

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Note all third-party-sourced information via hyperlink or comment. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

APRIL 25, 2024

Consider yourself to be a company on the edge of something big? MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. And we can tailor an opportunity just for you.

Mobile 88

Mobile Transportation Automotive Policies 88

Cision

JULY 25, 2017

Additionally, every outlet profile offers information about the company, their audience size and awards won. When you sign up as a “source” on these media opportunity sites, you receive daily emails with a list of queries from journalists and bloggers searching for experts to interview or include in their stories.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. Technical Information.

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

APRIL 18, 2022

Supply chain disruptions and how companies are managing them are another big topic. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MAY 8, 2023

I am also keeping an eye on how economic conditions are impacting companies in the mobility space – there was a lot of enthusiasm and a lot of capital floating around just a few years ago, and that’s not the situation anymore. How long have you been in journalism and how did you get started? Companies are now trying to avoid a bust.

Automotive 84

Automotive Report Meeting Radio 84

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Use a writing style that’s personal or journal-style writing. But, what does this take? Feature Image Credit: Photo by Igor Miske on Unsplash.

Social Media 177

Social Media Media Interviews Instagram 177

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. In today’s environment where information gets flung about with the care of a ditch digger, one could make an argument that media coverage is more valuable than ever to a brand today. Yet there’s the rub.

Company 60

Company Media Storytelling Interviews 60

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. They know their readers and viewers are demanding the newest information, and they don’t have time to devote to more evergreen topics. Nimble coverage is crucial.

Skype 198

Skype Media Interviews Advertising 198

Sword and the Script

APRIL 12, 2022

million seed round while Vetted is acquired by ITK Information Services. It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. Vetted acquired by ITK Information Services. Propel raises $4.5 million in 2016. That sounds promising.

Software 90

Software Pitching Measurement Enterprise 90

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

Shift Communications

SEPTEMBER 1, 2015

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. That’s a really long time in the world of journalism, where reporters are sometimes cranking out two or three stories a day.

Interviews 60

Interviews How To Journalism Report 60

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated.

Pitching 192

Pitching Survey Report Social Media 192

NewsWhip

AUGUST 9, 2022

Keeping misinformation at bay is an enormous job, but NewsGuard , a New York-based company, is up for the task. The business, which was started by Steven Brill and Gordon Crovitz, two veteran journalists, systematically analyzes digital information sources to determine their reliability and objectivity. Avoiding deceptive headlines.

Government 78

Government Journalism Advertising Advertising 78

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

PRSay

DECEMBER 27, 2022

Finding a viable alternative can prove challenging, but listening to your audience will help inform that decision. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). More companies are doubling down on environmental, social and governance (ESG) efforts.

Trends 127

Trends Pitching Twitter Nonprofit 127

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. How long have you been in journalism and how did you get started? Finish this sentence: If I am not reporting, I am… keeping up with paperwork (barely), reading the news, sifting through the dreck on LinkedIn and Twitter in search of the rare nuggets of useful information.

Meeting 81

Meeting Media Travel Interviews 81

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Does your company have a stake in the current opioid crisis? Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. Make Goals. Use your Resources.

Journalism 127

Journalism Marketing Internal International 127

MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. Paul Business Journal, and news director for SPNN-TV Neighborhood News. Twin Cities Business , the daily Minneapolis. Star Tribune ’s.

Interviews 48

Interviews Radio Journalism Newspapers 48

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. That’s an interview.

Ethics 91

Ethics How To Survey Interviews 91

Cision

AUGUST 16, 2016

How can you become an asset to your next company or position? In this interview, Erik discusses moving from one media world to the next. While Burns360 is an agency that is embracing new PR concepts like digital and content marketing, its belief that journalism is essential to PR has never wavered. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes.

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JUNE 19, 2023

Then, “Right to Repair” focused on passenger auto technicians’’ ability to gather repair information from an original equipment manufacturer. Why is there a disconnect between trucking companies and drivers concerning retention?” How long have you been in journalism and how did you get started? Basically, the why.

Transportation 93

Transportation Meeting Media Newspapers 93

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. The invitation seemed interesting at first. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

Maxim Behar

FEBRUARY 23, 2022

Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate? What are the most valuable tips you would give to a person preparing for an interview? . What are the most valuable tips you would give to a person preparing for an interview?

Interviews 52

Interviews Financial Corporate Journalism 52

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MARCH 22, 2021

Covering the mortgage companies like Rocket and UWM going public has been quite the experience. These are large, long-standing companies that traditionally have kept their books mostly closed. I get a lot of pitches about a company being started and that’s the news hook being offered. What story or stories are you most proud of?

Technology 76

Technology Report Meeting Financial 76