Sword and the Script

SEPTEMBER 10, 2020

Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Yet the latter is much better suited to the consultative sales cycle many B2B tech companies espouse to employ. It works too. million.

B2B 113

B2B Consumer Marketing Survey 113

PR 20/20

MAY 31, 2023

With its built-in contact and lead management features , you can collect and organize valuable information about your prospects, such as their job title, company size, industry, and pain points. Downloading a piece of content (such as an ebook or infographic). And HubSpot's CRM makes audience research a breeze.

How To 81

How To eBook Infographics Content Marketing 81

Presspage

AUGUST 15, 2017

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. brought forth vast social media and multimedia tools, including video sharing capabilities. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Moreover, companies need to build a level of trust to boost loyalty. The result is that companies have a chance at improving SERP rankings. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. White papers. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Commercial radio + Instagram – Commercial radio loves this social network. Of course, add posting to social media networks as a third part of this linked tactic set.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

The company said in an impressive report earlier this year, that more registrants will view recorded content days after the actual webinar. Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. Social Strata Blog ( @SocialStrata ): A social blog with personality.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JUNE 2, 2017

Look at companies that disrupt. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Blog posts into eBooks.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 120

eBook Product Launch Software Internal 120

5W PR

FEBRUARY 22, 2024

Understanding the digital world From blog posts and ebooks to social media and online news, the written word reigns supreme in conveying information and sparking conversations. Creating a website or blog offers a home for a company’s creations, fostering a stronger connection with its followers.

Media 78

Media YouTube Transportation eBook 78

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic.

Resources 120

Resources Marketing Small Business eBook 120

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. Even your social media activity should be designed to drive traffic to your website.

Measurement 100

Measurement Analytics Google SEO 100