Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. — apparently plenty of people in one of the world’s largest accounting firms, but why? The Security and Exchange Commission (S.E.C.) the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. As a company, you want to be able to respond quickly and effectively with an appropriate plan. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

DECEMBER 30, 2019

It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Good employers can support the mental health and wellbeing of employees through good management and a progressive workplace, but the organisation needs to deliver its commercial goals. What we do 5.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. Fast Company recently showcased the top 5 trust agents on Twitter. Try to Reposition Your Image.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Chat systems have certainly seen adoption rate grow to the extent some see them as a way to replace gated content.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. She resented it because it put her – an employee – in the crossfire of a rightfully upset parent, but left her few options to deal with it. It is High Time to Regulate Airline Customer Service.

Airlines 60

Airlines Travel Customer Service Crisis 60

Mindful Marketing

SEPTEMBER 21, 2019

Now some companies are perfecting this tactics with the help of data analytics. After several more frustrating phone calls, however, the best the provider would offer was a price about $20/month higher than he had been paying and than “new customers” could get. So, he cancelled his account and switched to another company.

Company 51

Company Customer Service Analytics Ethics 51

Practical Law Construction

SEPTEMBER 7, 2022

This is coupled by a growing start up sector, which focuses on better materials (for example, sustainable concrete), better methods such as modular construction, and better project and contract management that rely on project software systems. This is good news and technology will play a key role in delivering the net zero agenda.

Construction 52

Construction Software System Technology 52

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing.

Pitching 86

Pitching Media System Tools 86

Communications Conversations

JUNE 11, 2019

I posted about my experience on Facebook, lamenting how broken our health care system is. To my surprise my friends came back with a host of other industries where this lack of customer service and experience matters–home construction, cable TV companies, credit card companies and hair salons (that one surprised me).

Banking 92

Banking Customer Service Construction Local 92

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 160

Tools Media Software Analysis 160

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. ‘Agility’ can only become a reality if companies are set up for it The word ‘agility’ has become a fixture of corporate speak since the pandemic, but it’s a state that doesn’t come as easily as many would have us believe.

Brand 36

Brand Branding System Technology 36

Stephen Waddington

JANUARY 4, 2021

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

The Stalwart Blog

APRIL 26, 2020

He has a PR security systems business down in San Diego. Steve Smith: Just as an opener, just tell us a little bit about PR security systems and how you got into this line of work. I was the marketing director for a software company and hung up my own shingle about 13 years ago. His name is Dave Oates. Steve Smith: Hey, Dave.

Crisis 78

Crisis Local Facebook Social Media 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Stuart Bruce

JULY 23, 2017

For most things a business does you don’t need to calculate the ROI of everything – a cleaner, an IT system, a gardener, an accountant or CFO. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Today the company says it has offices in Israel, the U.S. They employ 20 employees.

Software 141

Software Pitching System Analytics 141

Cision

MAY 21, 2015

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. 8) Jay Baer. Social Pros Podcast. 13) Mike Stelzner. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. “B2B 3) Emotional connection with customers. “I

Social Media 93

Social Media Marketing Media Creativity 93