Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Cision

FEBRUARY 16, 2016

We got a lot of media coverage, and the program turned out to be a big success. I’m going to push the boundaries of what clients expect from a public relations agency. If I can hear the message clearly even with the volume turned up, I know it has a chance to break through the media clutter. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Communications Conversations

JUNE 14, 2018

I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. First, on a day-to-day basis, newswire services no longer have the same place in a PR practitioner’s tool kit that they once did.

Communications 83

Communications Public Affairs B2C B2B 83

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action. A: The simple answer is you need two things: online tools and good content.

Communications 120

Communications Social Media Meeting Public Affairs 120

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

Landis PR

JULY 17, 2023

It needs to run fast to keep its vast community engaged and growing. It is time for Threads to deliver what it could do better than any other social media platform, namely, provide instant access to new, relevant and valuable information without much clutter. Twitter long ago proved the efficacy of these tools.

Instagram 52

Instagram Twitter Social Media Community 52

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That assistant helps to write social media content but now includes an integration to DALL-E.

Software 122

Software Pitching Ethics Privacy 122

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Social listening tools | Jump to text. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar.

Data 78

Data Media Analytics Energy 78

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. We’ve unmoored media from accuracy.” Media relations only gets harder.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR Matters

APRIL 21, 2016

To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PRSay

OCTOBER 12, 2016

For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Stephen Waddington

JUNE 28, 2018

Particularly when you are at the centre of a media storm. The challenge of context and communication Imagine being at the centre of the turmoil surrounding TSB at the moment. What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? Media monitoring is a great example of this.

Communications 60

Communications Public Affairs Government Reputation 60

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. This show is basically focused on providing a voice to the small business community.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. And communicators are presented with a daily challenge to produce captivating, attention-grabbing texts. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Is your colleague camera shy?

Infographics 63

Infographics Corporate Policies Reputation 63

Stuart Bruce

MARCH 16, 2017

However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Mobile friendly and work across platform including social media, web sites. Cnvey emotional messages.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector.

Communications 40

Communications Conference Government Policies 40

Mindful Marketing

JULY 28, 2015

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. We use every tool in the PR toolbox to do that, including inbound marketing and social media. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50