Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. It’s the well-known press release and media kit. Third-party content.

Media 120

Media Content Marketing Infographics Fashion 120

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Journalistics

JULY 6, 2013

Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 40

Marketing Mobile Engineering Technology 40

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. And content with a video element was eight times as engaging as purely written content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. And content with a video element was eight times as engaging as purely written content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ReimaginePR

SEPTEMBER 5, 2016

This means photos, infographics and other graphic elements that break up large chunks of text. This way, you’ll start to build your community where it counts: on your blog. Infographics. Use Imagery. Words are beautiful and amazing, but they can only take you so far. You need to include imagery. Diversify Your Blog Content.

Blogging 120

Blogging How To Infographics Writing 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The value proposition of a media brands lies its ability to inform and engage a community in a conversation. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115