ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital.

B2B 276

B2B Social Media Brand Branding 276

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. We asked what topics you would like to hear about last week and the winner was — social media. He was kind enough to share what he has learned when it comes to content marketing on social media.

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing?

Social Media 177

Social Media Brand Branding Marketing 177

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! Implementing these polls can also foster a deeper connection with the audience, working toward community building goals.

Instagram 62

Instagram LinkedIn Social Media Media 62

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Architects” are the most pro-social group of journalists.

Social Media 247

Social Media How To Media Journalism 247

Cision

OCTOBER 2, 2017

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

Community 225

Community Pinterest Mobile Television 225

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

The Proactive Report

JUNE 7, 2014

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. Is this all a ploy by Facebook to squeeze brands for more money? ” Facebook.

Facebook 262

Facebook Training Analysis Community 262

5W PR

APRIL 3, 2023

Social media engagement is an essential part of any brand’s marketing strategy. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. Social media has become an essential part of consumers’ lives.

Social Media 97

Social Media Media Instagram Strategy 97

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience.

Instagram 62

Instagram Twitter Social Media B2C 62

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” They need community management. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains a key focus for recruitment.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. The comment will then be shown in a story alongside the original post – it’s all part of another step to increase engagement and community between creators and their followers.

Instagram 62

Instagram Social Media Privacy B2C 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. We’re leveraging our Noomer data about what our members have accomplished to create content that adds value to our community.

Social Media 62

Social Media Marketing Media Instagram 62

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. It’s been hard to find news feeds recently that haven' featured Facebook.

Facebook 79

Facebook Social Media Government Employee 79

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. Is that good?

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. It got bigger.

Viral 98

Viral Community Reddit Facebook 98

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Every good business strategy starts with a plan, and the same goes for social media advertising.

Small Business 71

Small Business Advertising Advertising Social Media 71

Prohibition

NOVEMBER 30, 2021

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks. Facebook tightens ad policies further. To read last months post, click here. . Instagram launches live stream shopping.

Social Media 62

Social Media Trends Pinterest Guidelines 62

5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. For the pandemic, there may be several, including customers, employees, shareholders, vendors, the community, and unions. Social Listening.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Community 93

Community Facebook How To Web 93