PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Conversely, undesired consequences can emerge when employees believe their ability to advance in an organization is hindered by bias on the part of their superiors, co-workers or clients.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies.

Company 59

Company Report Government Local 59

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

APRIL 1, 2021

I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. Webinars, virtual happy hours, connection groups and the annual conference are all going strong. Would you ever go back?

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. This conundrum is a leadership challenge for the head of marketing. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 119

Survey B2B Marketing Interviews 119

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Offer pro bono services to a non-profit organisation in your community. Host free webinars or workshops on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

JUNE 5, 2020

Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Our organizations are not monolithic.

Employee 218

Employee Leadership System Education 218

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy.

Ethics 75

Ethics Communications Agency Technology 75

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Webinars, chats and podcasts are amazing sources of #PR visibility – seek them out! If they don’t connect, don’t bother.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers?

Survey 60

Survey Trends Marketing B2B 60

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). Despite all the attention, as a business community, we still seem to struggle with getting this right. It’ll be worth our while.

Marketing 65

Marketing System Data Tools 65

PR 20/20

AUGUST 9, 2016

An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

NewsWhip

FEBRUARY 26, 2021

Watch webinar. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? View our on-demand webinars. Sign up to our next webinar. FEBRUARY 26, 2021. Read transcript. Paul Quigley, CEO, NewsWhip.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. This creates renewed opportunities for marketers who communicate via podcasts. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media. Except they don’t.

Publicity 164

Publicity Ethics Data Community 164