PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off?

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

OCTOBER 19, 2015

Register for the “Practice Listening: From Competitors to Customers” webinar today! For example, a general application could relate to improving employee advocacy. As the internal community manager, your action item could be to share more social media best practices and information about the company.

Creativity 120

Creativity Internal International Data 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Further the transactions create buzz and coverage.

SEO 135

SEO Content Marketing Marketing Software 135

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. PR professionals create thought leadership content (such as whitepapers, webinars, and speaking engagements) that establishes credibility. What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Watch useful webinars. This company makes the key cards that many corporations use to give employees office access. Attend conferences.

Journalism 129

Journalism Media Relations Report Media 129

Stephen Waddington

MARCH 17, 2019

#CommsSchool gets practical, internal meets external, lessons in learning, AI knowledge gap, don’t build on free land, Airbnb comms as art and the Brexit impasse. Comms School is a series of six webinars during March and April to help students and young practitioners get a leg up in their career. It’s free to join and take part.

Communications 68

Communications Instagram Internal International 68

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Karen Freberg

MAY 12, 2017

I also have been able to contribute on their main blog and even was a guest on a Social Media Education webinar. webinars, Twitter chats (#Hootchat is awesome!) but most importantly, I get to continue to share my enthusiasm and support for a company, community, and product that rocks! Here are a few I have already noticed.

Social Media 40

Social Media Education Media Community 40

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 75

Ethics Communications Agency Technology 75

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. And if you’re a full-time, but junior, employee, read your job description carefully and pay attention to what you are and are not paid to do. Are you taking full advantage of them? These fine folk did: Jan.

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists. And that brings us to this month’s PR Tech Sum.

Software 122

Software Technology Advertising Advertising 122

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

JULY 14, 2015

It features a free ebook and free webinars, as well as original, in-depth articles on all aspects of legal practice.”. Focus on building a community. Whether the platform for a content marketing program is a website, a blog, or a newsletter (better still if you have all three – integrated) the top objective is to build a community.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. How and where can your consumer touch your brand? – and 14.9%

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

AUGUST 9, 2016

An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. Employee referrals are a prime way of hiring for many organizations. But probably the time that I did the most interviewing was at my last job. These fine folk did: Jan.

Interviews 83

Interviews Creativity Twitter Facebook 83

Contently - Strategy

SEPTEMBER 15, 2021

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). To help you make an investment that’s worth it, visit RealSelf.com for information on the pros and cons of all treatments and reviews and photos from our community.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. Today, a regional story can be seen by international audiences. Not much beyond hurting PR with the "anyone can do it!"

Facebook 106

Facebook Twitter Education Industry 106

NewsWhip

FEBRUARY 26, 2021

Watch webinar. And should we perhaps think about internal communications, a little more strategically, rather than as a tactical thing? How do we put the internal communications team at the cool kids table? View our on-demand webinars. Sign up to our next webinar. FEBRUARY 26, 2021. Read transcript.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. This creates renewed opportunities for marketers who communicate via podcasts. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164