Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are?

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

The content is applicable to professionals across all marketing categories, including: advertising, analytics, brand marketing, content marketing, conversation marketing, digital marketing, email marketing, marketing automation, marketing technology, public relations, research, sales, SEO, social media marketing, and strategy.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. This way, you can best target, communicate and serve up the most relevant content to each vertical.

Marketing 52

Marketing Technology Internal International 52

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

Digital PR 45

Digital PR Trends Training Media Training 45

Beyond PR

SEPTEMBER 8, 2016

When Lars Silberbauer , LEGO’s Global Senior Director of Social Media & Video, took us inside the brand’s strategy, he explained that they focus on creating high-quality content with solid storylines and the best story-makers (LEGO movie, anyone?). Think of how this applies to your customer community and content strategy.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter. Service: To Delight Your Customer ….

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. So don’t do that. Liked what you saw?

Tools 100

Tools Google Twitter Facebook 100

Rock the Status Quo

SEPTEMBER 3, 2014

If you are an advertising agency who’s primary income is derived from print and broadcast media buys, odds are high that your business took a steep dive when advertising spends dropped. Many SEO agencies are in similar boats. Dollars spent on advertising just aren’t what it used to be. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. It’s just as critical as tech SEO, probably more so in many cases. Please let me know what you think.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

SEPTEMBER 27, 2010

You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? There I paid a man with a soul patch $600 (U.S., Noooo… I’m no guru.

Wireless 74

Wireless Twitter Writing Measurement 74

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 5) Alignment of marketing and customer success. There will be a notable uptick in socially conscious marketing. 9) Brands across the aisle. “I

Social Media 91

Social Media Marketing Media Creativity 91