5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Some cases of bad publicity pass overnight or in a few days and the damage is minimal.

Corporate 68

Corporate Reputation Marketing Employee 68

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216

Local Government Community Corporate 216

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. Our neighbors collectively donated $2,000.

Company 156

Company Nonprofit Apparel Banking 156

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business.

Consumer 109

Consumer Travel Local Community 109

Shift Communications

JUNE 28, 2022

But an organization cannot always participate in the public conversation in the same way an individual would. How does it relate to the business, employees, clients, or community? Does the best path to action start in the public conversation? We all want to do the right thing and support the causes that are important to us.

Employee 124

Employee Local Community Policies 124

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

System 187

System Public Affairs Employee Nonprofit 187

Waxing UnLyrical

APRIL 5, 2018

There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. To encourage social responsibility, create a culture of giving back to the larger community.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

SEPTEMBER 30, 2016

Ultimately, my public relations/”news junkie” persona won, and I did. In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. Not THE largest mass shooting on U.S. Colleagues.

Community 60

Community Local Government Television 60

PRSay

SEPTEMBER 29, 2016

Ultimately, my public relations/”news junkie” persona won, and I did. In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. Not THE largest mass shooting on U.S. Colleagues.

Community 60

Community Local Government Television 60

Barokas

MAY 8, 2017

We care about our clients, we care about each other, and we care about our communities. Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Today, we are proud to unveil our official CSR program. Pro Bono Accounts. That’s where we step in.

Corporate 60

Corporate Employee Community Banking 60

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode.

Crisis 176

Crisis Viral Brand Branding 176

PRSay

JUNE 15, 2021

For corporate communicators, Pride in 2021 can seem confusing and challenging. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Landis PR

OCTOBER 17, 2022

We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live.

Nonprofit 98

Nonprofit Banking Healthcare Community 98

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. By the time he wrote the chapter: Winning better relations with the community, a decade later, Irwin was a counselor servicing a number of leading corporations and industry groups.

Community 40

Community Employee Local Groups 40

PRSay

OCTOBER 16, 2020

3, Americans will cast their votes for President and for state and local candidates. Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co.,

Communications 201

Communications Nonprofit Employee Local 201

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

OCTOBER 20, 2020

For me, I wanted to expand both my professional community and level up on professional development. I looked to opportunities with the Corporate Communications Section, the Diversity & Inclusion Committee and Chapters to do both in different ways. John Elsasser is PRSA’s director of publications.

Meeting 78

Meeting Leadership Corporate Local 78

Prakkypedia

JULY 12, 2015

What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. Inform the local community that you’re setting up shop. Give back to the community through a philanthropic program. Do you have a public education campaign happening?

Publicity 60

Publicity Advertising Advertising Community 60

Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. How public relations professionals are failing and what we can do. My colleagues trusted my expertise as a PR person, as a communicator and my judgment, because I think I did it as respectfully as possible. Absolutely.

Ethics 78

Ethics Publicity Radio Local 78

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. For the original blog, please visit here. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

PR Fuel

AUGUST 27, 2020

A successful public relations campaign often begins with a press release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. You may also want to let the public know if they can get involved with your event. Event Press Release.

Nonprofit 102

Nonprofit Local Writing Examples 102

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 189

Communications Crisis System Healthcare 189

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause.

Local 120

Local Corporate Groups Ethics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Landis PR

OCTOBER 24, 2022

RECAP: We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. Landis President Sean Dowdall and Founder David Landis recently discussed business’s role in fostering and supporting the communities in which our clients, community and family live.

Nonprofit 75

Nonprofit Community Education Policies 75

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

AUGUST 23, 2022

We continue to benefit from responsible reporting by our local newspaper.”. Frankly, over the last few years, we have noticed the bias/slant in reporting has increased and the quality of reporting has gone down as turnover in local outlets has increased.”. Those that agreed or strongly agreed wrote: “Depends on outlets.

Survey 138

Survey Media Report Journalism 138

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48