Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

SEPTEMBER 7, 2014

Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. Their thinking is that if they improve customer service internally, it will have a positive effect on their external customer service. Have a listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. He has written on crisis management and corporate responsibility for Law360.

Corporate 100

Corporate Crisis Management Crisis Government 100

Sword and the Script

AUGUST 1, 2022

.” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 132

Survey Communications Measurement Internal 132

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. More internal comms.

Communications 122

Communications Crisis Internal International 122

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Landis PR

MARCH 18, 2024

Improve internal communications While media training primarily focuses on external communications, it can also help organizations improve internal communications. Decision-makers can apply what they have learned in media training to communicate via internal channels more effectively.

Media Training 59

Media Training Training Media Interviews 59

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

SEPTEMBER 13, 2019

Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. What are the answers to those same questions? Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Having adopted both her son and daughter, Susan felt compelled to use her communication skills for good as an advocate for child welfare.

Meeting 91

Meeting Retail Groups Hotels 91

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. A: Each crisis is unique, but COVID-19 provides a lot of opportunity, because no one is at fault. Expose them. A: Listen.

Crisis 78

Crisis Financial Banking Crisis Management 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. In an international group like PRGN, you can be successful only if you can also listen and understand the other party. What I mean by that is mostly openness to other cultures, openness to understand other people. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Doctor Spin

JUNE 29, 2022

“Insanity is doing the same thing over and over and expecting different results.” — Albert Einstein. The Basic PR Model. Without getting too hung up on establishing an exact definition of PR , the value of PR can be seen as the total value of all the relationships mentioned above.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” As president, she’ll lead the company’s operations and corporate strategy. billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 90

Publicity Media Advertising Advertising 90

Solo PR Pro

OCTOBER 3, 2017

But, it is an eye-opening reality that our roles as communication consultants must acknowledge the angry, far too often violent world that we now inhabit. This calls for us to plan for crises internal and external to clients with a renewed vigor. Crisis communications plans should be thoroughly reviewed and tested.

Communications 40

Communications Crisis Communications Crisis Corporate 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. MacManus, & D.

Reputation 52

Reputation Social Media Internal International 52

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. Senior Communications Manager, EIT Urban Mobility. Milen Tzanov.

Energy 52

Energy Groups Internal International 52

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. When I started my first communications agency, people asked me for my “elevator speech.” And, that getting to it isn’t always obvious or easy. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Crisis management requires a company to take steps to avoid disaster, manage the crisis and recover from it as quickly as possible. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

JANUARY 7, 2022

You want to take immediate action but make sure that your long-term goals aren’t set back by the short-term crisis. How important is crisis management? The first rule of crisis communication is to acknowledge the problem as quickly as possible. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. This can include investors or customers. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Great leaders make clear and transparent communication a top priority.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. 5) Is there a value to PR and communications that you feel sometimes goes under-recognized by the business? .

Brand 108

Brand Branding Reputation Corporate 108

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. promoting a very different kind of bull!

Marketing 76

Marketing Consumer Measurement Viral 76

Ethical Voices

MARCH 28, 2022

I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. I tried with the new stores to engage the local community. Champions.

Ethics 52

Ethics Strategy Real Estate Local 52

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68